Director, Biddable, Social (Healthcare/Pharma)

Omnicom Media US•New York, NY

1d•$90,000 - $215,000•Hybrid

About The Position

SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying agencies in the world and is a proud member of Omnicom Health Group. We’re a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. We offer rich opportunities for our talent to learn and grow, be challenged, and find their passion in their work. We are seeking a Director, Paid Social, to join our Biddable Media team. The Director, Paid Social, is a seasoned digital media expert responsible for paid social capability leadership, team oversight and strategic client delivery. This is a high-visible senior role within a dynamic agency environment and a leadership position within the Biddable Media department. The leadership team strengthens client confidence, performance outcomes and portfolio growth across the paid social capability.

Requirements

Bachelor’s degree
8+ years of paid social activation experience
4+ years of team management
Experience with all facets of account, billing, tagging, tracking and campaign setup across leading social media platforms (e.g.: Meta, LinkedIn, TikTok, Reddit, Pinterest, X/Twitter, etc.)
Strong Excel proficiency, including pivot tables and complex data analysis.
Ability to both lead and manage across the paid social team and broader client-delivery teams.
Robust analytical and online research experience, and familiarity with leading analytics tools (e.g.: GA4, Adobe Analytics)
Experience presenting to senior client executives and senior agency leadership
Ability to distill complex technical information for non-technical stakeholders
Ability to craft compelling narratives that clearly translate business value of paid social activation
Thoughtful subject matter expert with an ability to lead and delegate effectively across planning, development, optimization, stewardship and reporting (e.g.: planning, development, optimization, stewardship and reporting)

Nice To Haves

Healthcare industry knowledge is a plus

Responsibilities

Demonstrates deep expertise in paid social as a capability, including how it drives audience engagement, performance outcomes and integrated media strategy across the broader marketing ecosystem.
Acts as a true paid social subject matter expert capable of addressing topics ranging from high level strategy implications to deeply technical platform nuances with consistent consideration for audience needs, client goals, platform realities and healthcare/pharma compliance.
Responsible for continually assessing SSCG paid social best practices and ensuring the highest impact offerings are available across clients and teams.
Partner with biddable leadership on department-wide resource planning and scoping efforts for priority engagements and opportunities.
Evaluate platform, vendor and partner performance to ensure SSCG continues to provide leading paid social recommendations and results.
Facilitate growth and development across the paid social team by maintaining visibility into team structure, resource needs, workflow dynamics and performance.
Lead vendor and partner relationships to secure the latest innovations, betas and marketing features necessary to drive client and agency results.
Define the innovation roadmap for the paid social capability while working with biddable department leadership to identify and secure necessary resources.
Provide strategic oversight and support to Associate Directors and Supervisors executing brand campaigns and paid social strategy.
Oversee strategic client communication preparation and ad hoc delivery coordination for priority engagements.
Empower Associate Directors and portfolio Supervisors with access to industry-leading tools, resources, partners and platform opportunities that support strong strategic and performance outcomes.
Act as a lead contributor to new client opportunities and RFP responses.
Oversee measurement planning, tracking and reporting standards across the paid social portfolio, ensuring reporting connects paid social performance to client business goals and future optimization opportunities.
Guide QBR preparation and delivery, alongside Associate Directors and portfolio Supervisors.