Senior Planner, Biddable

Mile Marker•New York, NY

12h•$65,000 - $80,000

About The Position

Mile Marker is seeking a Senior Planner, Biddable Media to join its growth-focused media team. This performance-driven role is intended for a professional who has mastered the technical mechanics of self-serve platforms and is ready to take greater ownership of campaign strategy and client results. The role sits between execution and strategy, managing full-funnel biddable campaigns across Search, Social, and emerging Retail Media Networks. The Senior Planner connects data with the broader strategy, aligning tactical execution with clients’ growth ambitions.

Requirements

2–3 years of hands-on experience managing biddable media campaigns in an agency or high-growth brand environment.
Deep proficiency in Google Ads and Meta Ads Manager.
Strong understanding of balancing Direct-to-Consumer (DTC) performance goals with brand health objectives.
Instinctively investigate data to solve problems and find efficiencies.
Advanced Excel or Google Sheets skills, including Pivot Tables and VLOOKUPs.
Strong presentation skills and the ability to remain calm and authoritative in client-facing environments.

Nice To Haves

Experience or a strong interest in guiding junior planners or interns.
Familiarity with Google Analytics, Looker Studio, or Supermetrics.
Current Google Ads and Meta Blueprint certifications are highly preferred.
Retail media experience is preferred.

Responsibilities

Contribute to omnichannel media strategy development, campaign forecasting, and budget allocation across Google Ads, Meta, and TikTok.
Manage campaigns across the funnel, aligning messaging and bidding strategies with awareness and conversion goals.
Identify and propose A/B testing opportunities, including creative iterations, landing page optimizations, and platform betas.
Lead campaign setup, launch, and daily management across Google and Bing Search, and Meta and TikTok Social.
Support and execute campaigns on Retail Media Networks such as Amazon Advertising, Walmart Connect, and Instacart.
Oversee daily budget pacing and KPI monitoring for multiple accounts.
Analyze performance and KPI metrics, including CPA, ROAS, and CAC, to understand results and identify causes.
Translate data into clear, actionable narratives for internal and external stakeholders.
Assist with tracking and attribution setup to support accurate customer-journey measurement.
Provide guidance to junior planners or interns to support executional excellence.