Manager, Biddable Media, Programmatic

Omnicom Media US•New York, NY

20h•$50,000 - $95,000•Hybrid

About The Position

Omnicom Media (OM) is the media services division of Omnicom Group Inc. (NYSE: OMC). OM delivers transformational experiences for consumers, clients, and talent, powered by the Omni marketing orchestration system. OM connects best-in-class capabilities that enable its full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe. SSCG Media Group (SSCGMedia.com) is one of the largest full-service, 100% pharma-focused strategic media planning and buying agencies in the world and is a proud member of Omnicom Media Group. SSCG Media Group is a collaborative, fast-growing team that believes success comes from curiosity, creativity and continuous learning. They offer rich opportunities for talent to learn and grow, be challenged, and find their passion in their work. We are seeking a Manager, Programmatic, to join our Biddable Media team. The Manager role is expected to demonstrate a strong working understanding of programmatic activation, media formats, campaign types and measurement frameworks. These skills will be applied to drive health and wellness client goals, and manage day-to-day programmatic execution, optimization and reporting support for assigned accounts. This role is critical to both daily client operations and internal team success. This role helps steer regular campaign management for assigned clients while helping junior team members build the skills necessary to be self-sufficient tactically and in-platform.

Requirements

At least 2-4 years of hands-on experience building, optimizing and/or reporting on programmatic campaigns, with experience in one or more DSPs or programmatic platforms, such as: DeepIntent, PulsePoint, The Trade Desk, DV360, Amazon DSP, Yahoo DSP
Bachelor’s degree or higher in marketing, advertising, business or equivalent experience
Strong Excel skills and proficiency in Microsoft Office Suite (PowerPoint, Word, etc.)
Experience with DSPs (The Trade Desk, DV360, DeepIntent, PulsePoint, etc.)
Familiarity with audience strategy, data partner inputs, brand safety, privacy-safe targeting, tagging, pacing and campaign QA
Understanding of Programmatic, Digital Display and traditional media elements and their interconnectedness within a marketing strategy
Experience supporting or managing in-platform campaign builds, account settings and pre-launch QA
Strong analytical thinking and mathematical skills and an ability to manage large data sets
Resourceful, curious, and motivated spirit
Strong organizational and communication skills
Adaptability and comfort working with shifting priorities and deadlines

Nice To Haves

Experience supporting healthcare or pharmaceutical programmatic campaigns is a plus, including exposure to: Health-specific DSPs such as DeepIntent or PulsePoint
Reporting platforms such as Tableau, Power BI, Datorama or similar tools
Measurement partners such as Crossix, IQVIA, DeepIntent Outcomes or similar solutions
Additional programmatic formats or environments such as OLV, CTV, audio, digital out-of-home, EHR or point-of-care
Healthcare, Pharmaceutical, or regulated industry experience preferred
Passion for health, wellness, connectedness, and media!

Responsibilities

Support landscape, competitor and trend analyses used to inform broader programmatic recommendations. Help curate essential data to assess market dynamics alongside agency team members, clients, and agency partners.
Support established in-platform best practices across assigned campaigns, including campaign setup, audience application, creative trafficking, pixels/tags, inventory settings, pacing inputs and QA checks. Share platform guidance with junior team members to help build tactical and in-platform skills.
Execute recurring campaign optimizations and flag opportunities based on pacing, delivery, frequency, inventory, placement, audience, creative and performance trends. Identify relevant tests, betas or platform updates to discuss with Supervisors.
Support day-to-day account management for assigned campaigns with guidance from Supervisors and senior team members. Help prepare client updates, capture next steps, track deliverables and support campaign communications. Maintain campaign documentation, budget trackers, monthly actuals, invoice details and pacing materials to help keep assigned campaigns organized and accurate.
Support recurring reporting and data analysis for assigned clients. Review data pulls, formulas and figures for accuracy, help QA junior team member inputs and support Supervisors in developing performance narratives, actionable insights and next steps.