Director, Annual Engagement (6389)

REGIONAL ONE HEALTH•Memphis, TN

68d•Onsite

About The Position

The Director of Annual Engagement will serve as a key architect of philanthropic growth at a pivotal moment in our institution's history, leading a comprehensive annual and mid-level giving program in direct support of our new hospital campus and long-term campaign goals. Responsible for developing and implementing a comprehensive annual giving and donor engagement strategy to enhance and grow philanthropic support across individual, employee, and community audiences.

Requirements

Bachelor's Degree in marketing, communications, nonprofit management, or related field Required
Minimum 7 years experience in fundraising
At least 3 years experience in annual giving or donor engagement strategy with demonstrated success in growing donor participation and revenue
Minimum 2 years experience leading staff, projects, or cross-functional teams

Nice To Haves

Master's Degree in a related field Preferred

Responsibilities

Partners with development staff to identify and refer legacy gift prospects identified through annual giving engagement, ensuring a warm handoff that supports the organization’s planned giving program.
Leads the development, implementation, and evaluation of a comprehensive annual engagement strategy to achieve fundraising goals.
Oversees all annual giving initiatives, including direct mail, digital campaigns, employee giving, grateful patient programs, and recurring giving.
Develops and manages a donor pipeline strategy to identify, acquire, retain, and upgrade donors toward major gift readiness.
Designs and manages a structured mid-level giving program to cultivate annual donors at the $1,000- $10,000 level as a distinct pipeline tier between the annual fund and major gifts.
Partners with Foundation leadership, development officers, and marketing staff to align messaging and engagement strategies.
Supervises and mentors annual giving staff, ensuring high-quality execution and professional development.
Establishes key performance indicators and regularly monitor and report on campaign results, donor retention, and engagement metrics.
Identifies donor engagement gaps and recommend data driven improvements to strengthen fundraising outcomes.
Develops segmentation strategies and targeted communications to increase donor response and lifetime giving.
Collaborates with clinical and administrative partners to enhance grateful patient fundraising efforts.
Oversees vendor relationships and ensure effective execution of campaigns across multiple channels.
Manages and tracks budget for annual giving and engagement initiatives.
Ensures consistent donor stewardship, acknowledgement, and recognition processes across all giving levels.
Assists in maintaining accurate donor information in Blackbaud Raiser's Edge NXT.
Ensures all grateful patient fundraising activities adhere to HIPAA regulations and institutional data privacy protocols. Partner with compliance and IT teams to maintain audit-ready data workflows.
Prepares reports, presentations, and analyses for senior leadership and Board of Directors.