Associate Director Annual Giving and Volunteer Engagement

Tufts University•Medford, MA

About The Position

The Office of Alumni Engagement and Annual Giving at Tufts University builds lifelong relationships with alumni through opportunities to connect, engage, volunteer, and give. The office leads alumni programs, volunteer experiences, reunion and class-based engagement, and annual giving strategies. It oversees the Tufts Fund for Arts, Sciences, and Engineering, which raises more than $13 million annually, and provides strategic leadership and centralized support for university annual giving programs. The Associate Director, Annual Giving and Volunteer Engagement leads the recruitment, training, engagement, and stewardship of more than 150 alumni volunteers, with a particular focus on reunion and class volunteers. The role develops volunteer engagement and fundraising strategies, cultivates future volunteer leaders, and partners with Alumni Engagement and Development colleagues to increase alumni engagement and philanthropic support. The Associate Director leads volunteer efforts for key annual giving initiatives, including #TuftsGivingTuesday, Reunions, and fiscal year-end campaigns. The position also develops volunteer training and communications, oversees program operations, reporting and analysis, and data management, and serves as the primary program lead for the GiveCampus volunteer management platform. For the Class Volunteer Program, the Associate Director works with the Director of Annual Giving and Volunteer Engagement to develop and implement program growth strategies. They lead Class Volunteer Decade Chairs, identify opportunities to increase annual fund giving through peer-to-peer solicitation, solicit class volunteers including for leadership-level gifts, and coordinate volunteer experiences across alumni relationships. The role oversees program data, online presence, reporting, communications, and daily operations; evaluates engagement and fundraising results; and partners with colleagues to integrate volunteers into fundraising, events, communications, and broader alumni engagement. The Associate Director recruits, trains, engages, and stewards volunteers for approximately 20 classes, comprising about 50 volunteers; creates volunteer communications and training; leads quarterly volunteer calls; and cultivates emerging leaders for future Reunion committees and other leadership opportunities. For the Reunions Volunteer Program, the Associate Director recruits, engages, trains, and stewards volunteers for two classes, building committees focused on engagement, attendance, and giving. They manage relationships with key volunteers, provide resources and training, identify volunteers for special opportunities, and staff Reunions weekend. They also solicit volunteers and key alumni in assigned classes, monitor outreach and fundraising results, and adjust strategies as needed. The role develops and executes volunteer support for fundraising initiatives. For #TuftsGivingTuesday, the Associate Director creates and executes a parallel path for athletics volunteers in partnership with athletics development staff and coaches, develops strategies to drive outreach and giving using GiveCampus social fundraising features, and leads two volunteer outreach calls. For other campaigns, they coordinate two all-volunteer calls, mobilize and train volunteers for peer-to-peer outreach as appropriate, and monitor volunteer activity and campaign results. As staff lead for the volunteer management platform, the Associate Director manages GiveCampus strategically, including platform maintenance, template creation, troubleshooting, continuous improvement, and annual evaluation.

Requirements

Bachelor's degree (BA/BS).
3–5 years of professional experience in volunteer management, fundraising/development, alumni relations, or a related field.
Experience with complex databases, such as Access, Advance, Millenium, or Raiser's Edge.
Excellent knowledge of Microsoft Office Suite applications, including Word and Excel.
Proactive, self-motivated, articulate, personable, well-organized, and service-oriented approach, with the ability to drive multiple projects concurrently.
Excellent interpersonal skills.
Solid understanding of social media engagement strategies.
Periodic night and weekend work and domestic travel are required.
Valid U.S. driver's license.
Please include a cover letter with the application.

Nice To Haves

Experience in annual giving.
Responsiveness and a service-oriented approach to internal constituents, including faculty, administrators, and staff, and external constituents, including alumni and donors.
Familiarity with Access and Advance or a comparable donor and information management system.
Aptitude for and commitment to learning new systems and applications.

Responsibilities

Develop and implement strategies to foster Class Volunteer Program growth in partnership with the Director of Annual Giving and Volunteer Engagement.
Lead Class Volunteer Decade Chairs and align their work with annual giving priorities and volunteer goals.
Identify tactics to increase annual fund giving through peer-to-peer solicitation and directly solicit class volunteers, including for leadership-level annual fund gifts.
Coordinate positive volunteer experiences for alumni with multiple volunteer, donor, and engagement relationships at Tufts.
Oversee Class Volunteer Program data management, online presence, reporting and analysis, communications, and daily operations.
Partner with colleagues to integrate Class Volunteers into fundraising initiatives, events, communications, and broader alumni engagement efforts.
Evaluate program engagement and fundraising results and use findings to strengthen program effectiveness.
Recruit, train, engage, and steward Class Volunteers for approximately 20 classes, comprising about 50 volunteers.
Create volunteer communications with university updates, fundraising progress, class performance data, recognition, and other resources.
Develop and deliver volunteer training on fundraising goals, peer-to-peer outreach and solicitation, GiveCampus, and Advancement policies and procedures.
Develop content, execute, and follow up on quarterly Class Volunteer calls.
Create and execute a stewardship strategy to maintain a strong and sustainable volunteer network.
Identify and cultivate emerging volunteer leaders for future Reunions committees and other leadership opportunities.
Recruit, engage, train, and steward volunteers for two Reunions classes and build committees focused on engagement, event attendance, and giving.
Identify, create, and manage relationships with key Reunions volunteers.
Provide Reunions volunteers with resources and training, including training on the volunteer platform.
Identify volunteers for special opportunities, such as alumni panels, volunteer profiles, or opportunities related to significant philanthropic potential.
Staff Reunions weekend to support event success and a positive volunteer experience.
Solicit volunteers and key alumni in assigned Reunions classes, including for leadership-level annual fund gifts.
Monitor outreach and fundraising results for assigned Reunions classes and adjust strategy as needed.
Create and execute a parallel path for athletics volunteers on #TuftsGivingTuesday in partnership with athletics development staff and coaches.
Develop and implement strategies to drive volunteer outreach and giving on #TuftsGivingTuesday, including use of GiveCampus social fundraising features.
Organize and lead two volunteer outreach calls to share #TuftsGivingTuesday campaign goals and plans.
Coordinate two all-volunteer calls that provide a VIP experience, Tufts updates, and information about volunteer roles.
Mobilize and train volunteers as appropriate for peer-to-peer outreach for calendar year-end, spring fundraising, and fiscal year-end campaigns.
Monitor volunteer activity and campaign results and use performance data to identify opportunities to improve future fundraising efforts.
Lead strategic management of the GiveCampus volunteer management tool, including platform maintenance, template creation, troubleshooting, continuous improvement, and annual evaluation.