Director, Analytics

January Digital•New York, NY

4h•Hybrid

About The Position

The Director, Analytics is a client-facing analytics leader who brings a strong foundation in media measurement and the ability to translate complex analysis into clear, actionable business insights. This role is ideal for someone who has recent hands-on experience in media analytics and has grown into leading teams and guiding client strategy. While this role is not day-to-day executional, the Director should be comfortable leaning in when needed to support their team, validate outputs, and ensure high-quality work. You will serve as a key partner to clients, helping them understand performance, navigate measurement approaches, and make confident marketing decisions grounded in data. We are looking for someone who has run analytics inside a retailer or retail-focused organization, speaks the language of the business, and knows how to apply rigorous measurement in fast-moving media environments.

Requirements

9+ years of experience in media analytics or marketing analytics.
Experience recently operating in a hands-on analytics role, with a strong understanding of how analyses are built and executed.
Proven ability to lead teams and review analytical work, even if not executing every analysis directly.
Strong client-facing experience with the ability to simplify complex concepts and influence decisions.
Significant experience leading media analytics in a retail or retail-focused environment.
Deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
Hands-on experience running MMM, incrementality tests, and causal analyses tied to media investment decisions.
Strong understanding of retail business dynamics and how analytics supports growth, efficiency, and profitability.
Working knowledge of regression, time-series analysis, Bayesian concepts, power analysis, confidence intervals, and bias —used to pressure-test and defend media measurement, not as academic theory.
Strong judgment around when directional insight is sufficient versus when higher precision is required.
Ability to balance rigor, speed, and cost to drive meaningful business impact from analytics.
Proven ability to operate confidently with senior executives and defend analytical recommendations under scrutiny.
Demonstrated people management experience, including hiring, developing, and performance-managing analysts and managers; provides clear feedback, sets expectations, and builds high-performing analytics teams.
Strong storytelling skills with a focus on decisions, next steps, and impact, not insight-only decks.
Must be able and willing to travel between NY & Dallas offices and to client and other company meetings within the U.S., as needed.

Responsibilities

Serve as a primary analytics lead for clients, translating complex measurement into clear, actionable insights.
Confidently communicate performance, testing results, and measurement approaches in a way that resonates with non-technical stakeholders.
Build trust with client partners by balancing analytical rigor with practical, business-focused recommendations.
Lead and mentor a team of analysts and managers, providing guidance, feedback, and support on their work.
Review outputs to ensure accuracy, quality, and clarity before sharing with clients.
Create an environment where the team can execute effectively while maintaining strong analytical standards.
Step in on analyses when needed to support the team, troubleshoot issues, or validate outputs.
Maintain enough hands-on familiarity to provide credible guidance and direction.
Lead advanced media measurement across paid search, paid social, retail media networks, CTV, and upper-funnel channels.
Personally design, execute, and interpret MMM, incrementality tests (geo, holdout, synthetic control), and causal analyses tied directly to retail media decisions.
Ensure measurement approaches reflect how media actually drives revenue, profit, customer acquisition, and growth in a retail context.
Apply first-hand retail experience to frame analytics in terms of business impact, not just methodological rigor.
Translate ambiguous business questions into measurable media hypotheses aligned to merchandising, seasonality, promotions, and inventory dynamics.
Partner directly with CMOs, growth leaders, and finance stakeholders to support real budget and strategy decisions.
Reconcile conflicting signals across MMM, incrementality testing, and platform-reported performance.
Clearly articulate which measurement signal should drive which type of decision, depending on the business question and time horizon.
Maintain deep knowledge of leading digital marketing platforms, including Google (Search & YouTube), Meta, Amazon / retail media networks, and CTV/video platforms.
Understand how platform data limitations, attribution logic, and measurement constraints impact analysis design and interpretation.
Stay actively plugged into changes across media platforms, privacy shifts, and measurement innovation.
Remain plugging into the ever changing environment and consistently researching platforms.
Continuously evaluate how evolving platform dynamics should influence testing strategy, MMM design, and client recommendations.
Work closely with media, strategy, data engineering, and client teams to ensure analytics are integrated, trusted, and actionable across the organization.
Define and enforce standards for test design, model assumptions, validation, documentation, and analytical readouts.
Act as a final quality gate, ensuring weak, underpowered, or misleading analyses do not reach clients.
Lead and develop analysts through meaningful review of work —including code, models, test designs, and outputs.
Raise the overall technical and analytical quality of the team through hands-on coaching and feedback.

Benefits

Competitive and equitable pay
401k matching
Bi-annual bonus eligibility
Flexible PTO
Half-Day Fridays
Philanthropic Efforts and Paid Time Off to Volunteer
Fully covered medical, dental, and vision insurance
Annual Wellness Stipend
Currently a hybrid work environment with stunning NYC & Dallas offices
Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room