Director, Analytics

Kantar • New York, NY

1d • Remote

About The Position

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply... Job Details Director, Analytics USA or Canada Why this job is important This critical role will support the commercialization and delivery of Brand and Marketing Return On Investment analytic solutions, with a particular focus on LIFT ROI (Kantar’s Marketing Mix Modelling Solution). We require an analytical leader with vision who ensures each solution presented to clients is aligned with out global and NA Kantar Analytic strategies and development plans and embraces the unique demands of the NA market, using the vast resources we have across Kantar. What you’ll be doing: Business Development Closely work with the Analytics Commercial Development Leads, Client Management and Client Partners in support of lead identification and opportunity development. Collaborate with the Account team leads to raise awareness and understanding of our solutions internally and externally. Lead proposals and RFP responses and build content to drive commercial success. Financial Management Deliver on the agreed annual revenue/profit targets. Look to ways of improving profitability through optimizing project/solution efficiencies, resourcing decisions (including outsourcing and team structure) as well pricing. Project Management Lead projects assigned to you from initial scope, analysis to insight delivery, under the mentorship of the senior practice lead. Collaborate with multi-disciplinary teams as needed (media domain client service, operations, product development, on- and off-shore data science teams) in order to deliver integrated and actionable insights. Coordinate with analytics delivery resources in order to improve operational efficiency and deliver greater profitability levels. Ensure programs are delivered on time and against agreed objectives/project scope. Handling and supplying insight during project meetings to assess feasibility of project, assign allocated resource and review task progress. Client/Collaborator Management Producing and sending regular collaborator updates, updating on key landmarks achieved. Developing and maintaining strong working relationships with key collaborators. Grow/Repeat Business with existing clients. Analytic Consulting Deliver outstanding insights to clients from analytics work assigned to you. Drive clients to take action based off recommendations, providing provable Return On Investment. Deliver thought leadership in the space of Marketing mix, media guidance and optimization. Solution Champion Work with other essential team members to identify potential new product development and identify existing solutions requiring review/ improvement. To review and understand new and existing solutions and collaborate on piloting new launches, improving solution delivery and co-create marketing collateral and thought leadership materials.

Requirements

• Have a confident comprehension of our collective offer within BMROI and the broader Kantar Analytics Practice, and an understanding of the competitive context.
• Be commercially and client oriented, with ability to support commercial and consulting teams, and work to support a focused and cohesive strategy for growth. The strategy is intended to tie together multiple considerations, including :1) Drive revenue growth and profitability. 2) Establish Kantar Analytics as a leader with vision. 3) Broaden and publicize Kantar offerings. 4) Identify product development opportunities from client feedback. 5) Develop implementation program for innovation.
• Be comfortable working with teammates across the portfolio, using collaboration skills
• Comprehend the selling points and appropriate applications of analytic solutions, both custom and standardized
• Bachelor’s degree or equivalent experience in Statistics, Econometrics, Business Administration, Mathematics, Computer Science, or another quantitative field, or higher with 8+ years of integrated analytic experience within marketing effectiveness measurement services
• Business savvy and commercial competence: shown ability to handle large financial responsibility, with a driven mentality to grow revenue.
• Expertise in Marketing Mix Modelling and Consulting
• Proficiency in Return On Investment frameworks and measurement
• Efficiently run large marketing measurement programs.
• Consult with a variety of clients across industries and improve business results with data-based insights.
• People management experience
• Have a challenger and entrepenurial mentality.
• Be comfortable with new methodologies and drive significant integration of analytics.
• Strong problem-solving skills & have a passion for discovering patterns hidden in large data sets.

Responsibilities

• Closely work with the Analytics Commercial Development Leads, Client Management and Client Partners in support of lead identification and opportunity development.
• Collaborate with the Account team leads to raise awareness and understanding of our solutions internally and externally.
• Lead proposals and RFP responses and build content to drive commercial success.
• Deliver on the agreed annual revenue/profit targets.
• Look to ways of improving profitability through optimizing project/solution efficiencies, resourcing decisions (including outsourcing and team structure) as well pricing.
• Lead projects assigned to you from initial scope, analysis to insight delivery, under the mentorship of the senior practice lead.
• Collaborate with multi-disciplinary teams as needed (media domain client service, operations, product development, on- and off-shore data science teams) in order to deliver integrated and actionable insights.
• Coordinate with analytics delivery resources in order to improve operational efficiency and deliver greater profitability levels.
• Ensure programs are delivered on time and against agreed objectives/project scope.
• Handling and supplying insight during project meetings to assess feasibility of project, assign allocated resource and review task progress.
• Producing and sending regular collaborator updates, updating on key landmarks achieved.
• Developing and maintaining strong working relationships with key collaborators.
• Grow/Repeat Business with existing clients.
• Deliver outstanding insights to clients from analytics work assigned to you.
• Drive clients to take action based off recommendations, providing provable Return On Investment.
• Deliver thought leadership in the space of Marketing mix, media guidance and optimization.
• Work with other essential team members to identify potential new product development and identify existing solutions requiring review/ improvement.
• To review and understand new and existing solutions and collaborate on piloting new launches, improving solution delivery and co-create marketing collateral and thought leadership materials.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement, Commuter benefits
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Director