Director, Marketing Analytics

Tandem Diabetes Care

3d • Remote

About The Position

GROW WITH US: Tandem Diabetes Care creates new possibilities for people living with diabetes, their loved ones, and their healthcare providers through a positively different experience. We’d love for you to team up with us to “innovate every day,” put “people first,” and take the “no-shortcuts” approach that has propelled us to become a leader in the diabetes technology industry. STAY AWESOME: Tandem Diabetes Care is proud to manufacture and sell the Tandem Mobi system and t:slim X2 insulin pump with Control-IQ+ technology — an advanced predictive algorithm that automates insulin delivery. But we’re so much more than that. Our company’s human-centered approach to design, development, and support delivers innovative products and services for people who use insulin. Because many of our own team members live with diabetes, or have a loved one impacted by diabetes, the work is personal, and we are committed to the cause. Learn more at tandemdiabetes.com A DAY IN THE LIFE: The Director, Marketing Analytics owns the end-to-end measurement and insights approach for healthcare provider (HCP) marketing and patient marketing from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal. This role will build a measurement framework that ties marketing activity to downstream commercial outcomes, in tight partnership with Sales and Commercial Analytics COE. This role establishes a pragmatic but rigorous approach to attribution, incrementality, segmentation/targeting, and test-and-learn, while ensuring KPI consistency, scalable self-serve reporting, and strong measurement discipline across teams. The Director, Marketing Analytics at Tandem are also responsible for:

Requirements

• Strong understanding of go-to-market (GTM) processes and commercial systems (e.g., Salesforce/CRM, BI tools, modern data stacks).
• Ability to simplify data complexity, drive alignment and covert insights into action.
• Proven experience building performance measurement systems across multiple channels and journeys (HCP and patient marketing).
• Strong command of funnel analytics, KPI design, and attribution/ROI approaches; comfort with imperfect data and ambiguity.
• Business intelligence experience using systems such as Tableau, Power BI or Looker required; Experience with Python or R strongly preferred.
• Demonstrated ability to influence senior stakeholders across Marketing, Sales/Commercial, Finance and Strategy with clear recommendations.
• Excellent analytical skills and deep familiarity with CRM and marketing automation ecosystems (e.g., Salesforce + Eloqua, Marketo, and Marketing Cloud) as week as common media platforms such as Google, Bing, Meta, Youtube, and Tik tok.
• Strategic thinking, analytical rigor, business judgment, structured problem solving, stakeholder leadership, executive storytelling, measurement discipline, and a “build the system” data-product mindset.
• Bachelor’s degree (B.A/B.S.) in related field or combination of equivalent education and applicable work experience.
• 10 years in marketing and digital analytics.
• 5 years prior experience leading/supervising a marketing or analytics department and associated staff strongly preferred.

Nice To Haves

• Experience integrating third-party datasets and solving identity resolution/master data challenges preferred.
• Familiarity with forecasting, experimentation/causal inference, and marketing measurement approaches preferred.
• Skilled at effectively communicating department or area issues and results within and across functional areas and conducting presentations of technical information concerning specific projects or timelines.
• Able to gain cooperation of others at all levels within the organization.
• Skilled at effectively leading a cooperative team effort and organizing resources to achieve team goals.
• Able to make and prioritize process and resource decisions based on overall team needs.
• Incrementality testing / causal inference experience (matched markets, holdouts, quasi-experiments).
• Experience with Marketing Mix Methodologies and other budget optimization approaches.
• Experience partnering with Strategy and Finance on Annual Operating Plan and Strategic Planning
• Experience working in Medical Technology, Pharmaceuticals or Healthcare strongly preferred.

Responsibilities

• Builds and owns a single measurement framework across (HCP) and patient journeys that connects marketing touchpoints to commercial outcomes (e.g., qualified leads, referral/pipeline proxies, orders/starts, renewals).
• Standardizes key performance indicator (KPI) definitions and calculation logic with the Center of Excellence and Commercial Analytics leaders, including: Patient: Cost per lead (CPL), customer acquisition cost (CAC), conversion rates by stage, time-to-convert, cost per start/order proxy, retention/renewal proxies. HCP: Engagement and activation, program impact, account lift proxies, cost per engaged/activated HCP, funnel velocity to downstream outcomes.
• Establishes a weekly operating view and a monthly executive scorecard.
• Designs and maintains a transparent, world class attribution approach across channels and activities: Patient acquisition and nurture (paid search, social, email, web/app engagement, education content) HCP programs (conferences, speaker programs, education programs, targeted outreach, account-based initiatives)
• Drives the roadmap from rules-based attribution to multi-touch approaches to incrementality/causal measurement (holdouts, geo tests, matched markets, phased rollouts where feasible).
• Partners with Finance/Marketing leadership to build return on investment (ROI) frameworks that inform budget allocation, channel mix decisions, and marginal ROI discussions.
• Develops and improves segmentation/targeting strategies for HCPs and patients.
• Creates and operationalizes lead scoring/propensity models and journey triggers (partnering with Commercial Analytics and IT/Data Analytics Teams).
• Translates insights into execution via customer relationship management (CRM) systems and marketing automation platforms.
• Maps and measures the patient funnel end-to-end; identifies where/why patients stall or drop Sizes the biggest conversion and efficiency opportunities and translate into prioritized actions with clear owners and expected impact.
• Owns measurement readiness: campaign taxonomy, tagging standards (UTMs), event definitions, instrumentation strategy, and data quality monitoring.
• Partners with IT/Data/COE to build scalable assets: marketing data mart, identity resolution approach (privacy-safe), standardized dashboards and self-serve reporting.
• Ensures analytics practices align with regulated environment expectations (consent, privacy-safe measurement, MLR realities).
• Delivers executive-ready insights: what happened, why, what to do next, expected impact, and how we’ll measure it.
• Facilitates a monthly Growth/Performance review with Marketing + Sales Analytics + COE to drive decisions (budget shifts, program optimization, funnel fixes).

Benefits

• Tandem offers health care benefits such as medical, dental, vision available your first day, as well as health savings accounts and flexible saving accounts.
• You’ll also receive 11 paid holidays per year, unlimited PTO and you will have access to a 401k plan with company match as well as an Employee Stock Purchase plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees