Director, Marketing Analytics

Tandem Diabetes Care

6d•$174,100 - $221,900•Remote

About The Position

The Director, Marketing Analytics owns the end-to-end measurement and insights approach for healthcare provider (HCP) marketing and patient marketing from awareness and engagement through lead capture, qualification, field conversion, therapy starts/orders, and retention/renewal. This role will build a measurement framework that ties marketing activity to downstream commercial outcomes, in tight partnership with Sales and Commercial Analytics COE. This role establishes a pragmatic but rigorous approach to attribution, incrementality, segmentation/targeting, and test-and-learn, while ensuring KPI consistency, scalable self-serve reporting, and strong measurement discipline across teams.

Requirements

Strong understanding of go-to-market (GTM) processes and commercial systems (e.g., Salesforce/CRM, BI tools, modern data stacks).
Ability to simplify data complexity, drive alignment and covert insights into action.
Proven experience building performance measurement systems across multiple channels and journeys (HCP and patient marketing).
Strong command of funnel analytics, KPI design, and attribution/ROI approaches; comfort with imperfect data and ambiguity.
Business intelligence experience using systems such as Tableau, Power BI or Looker required.
Demonstrated ability to influence senior stakeholders across Marketing, Sales/Commercial, Finance and Strategy with clear recommendations.
Incrementality testing / causal inference experience (matched markets, holdouts, quasi-experiments).
Experience with Marketing Mix Methodologies and other budget optimization approaches.
Excellent analytical skills and deep familiarity with CRM and marketing automation ecosystems (e.g., Salesforce + Eloqua, Marketo, and Marketing Cloud) as week as common media platforms such as Google, Bing, Meta, Youtube, and Tik tok.
Experience partnering with Strategy and Finance on Annual Operating Plan and Strategic Planning
Strategic thinking, analytical rigor, business judgment, structured problem solving, stakeholder leadership, executive storytelling, measurement discipline, and a “build the system” data-product mindset.

Nice To Haves

Experience integrating third-party datasets and solving identity resolution/master data challenges preferred.
Familiarity with forecasting, experimentation/causal inference, and marketing measurement approaches preferred.
Experience with Python or R strongly preferred.
Bachelor’s degree (B.A/B.S.) in related field or combination of equivalent education and applicable work experience.
10 years in marketing and digital analytics.
5 years prior experience leading/supervising a marketing or analytics department and associated staff strongly preferred.
Experience working in Medical Technology, Pharmaceuticals or Healthcare strongly preferred.

Responsibilities

Builds and owns a single measurement framework across (HCP) and patient journeys that connects marketing touchpoints to commercial outcomes (e.g., qualified leads, referral/pipeline proxies, orders/starts, renewals).
Standardizes key performance indicator (KPI) definitions and calculation logic with the Center of Excellence and Commercial Analytics leaders, including: Patient: Cost per lead (CPL), customer acquisition cost (CAC), conversion rates by stage, time-to-convert, cost per start/order proxy, retention/renewal proxies. HCP: Engagement and activation, program impact, account lift proxies, cost per engaged/activated HCP, funnel velocity to downstream outcomes.
Establishes a weekly operating view and a monthly executive scorecard.
Designs and maintains a transparent, world class attribution approach across channels and activities: Patient acquisition and nurture (paid search, social, email, web/app engagement, education content) HCP programs (conferences, speaker programs, education programs, targeted outreach, account-based initiatives)
Drives the roadmap from rules-based attribution to multi-touch approaches to incrementality/causal measurement (holdouts, geo tests, matched markets, phased rollouts where feasible).
Partners with Finance/Marketing leadership to build return on investment (ROI) frameworks that inform budget allocation, channel mix decisions, and marginal ROI discussions.
Develops and improves segmentation/targeting strategies for HCPs and patients.
Creates and operationalizes lead scoring/propensity models and journey triggers (partnering with Commercial Analytics and IT/Data Analytics Teams).
Translates insights into execution via customer relationship management (CRM) systems and marketing automation platforms.
Maps and measures the patient funnel end-to-end; identifies where/why patients stall or drop
Sizes the biggest conversion and efficiency opportunities and translate into prioritized actions with clear owners and expected impact.
Owns measurement readiness: campaign taxonomy, tagging standards (UTMs), event definitions, instrumentation strategy, and data quality monitoring.
Partners with IT/Data/COE to build scalable assets: marketing data mart, identity resolution approach (privacy-safe), standardized dashboards and self-serve reporting.
Ensures analytics practices align with regulated environment expectations (consent, privacy-safe measurement, MLR realities).
Delivers executive-ready insights: what happened, why, what to do next, expected impact, and how we’ll measure it.
Facilitates a monthly Growth/Performance review with Marketing + Sales Analytics + COE to drive decisions (budget shifts, program optimization, funnel fixes).