Director, Marketing Data & GTM Analytics

Trend Micro

3d•Hybrid

About The Position

TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, is seeking a Director of Marketing Data & GTM Analytics to build the analytics infrastructure that connects marketing to revenue. This role is crucial for understanding how marketing drives business outcomes, transforming data into a clear story for campaign teams and executive leadership. It involves designing attribution models, building reporting infrastructure, defining KPIs, and ensuring data connectivity across various marketing and sales platforms. This is a high-visibility role with significant ownership, focused on building and rethinking models rather than just maintaining dashboards.

Requirements

Significant experience (typically 8+ years) at the intersection of data, technology, and go-to-market strategy.
Has built a multi-source marketing attribution model from the ground up.
Fluency with at least one BI/visualization tool (Power BI, Tableau, Looker, or similar) and a track record of building executive-grade dashboards.
Experience working in a CRM environment (Dynamics 365, Salesforce, or similar) and understanding how opportunity and account data support attribution.
An inquisitive, problem-first mindset — asks why before building what, and works effectively amid ambiguity.

Nice To Haves

Familiarity with ABM/intent platforms (6sense, Bombora, or similar) and how intent signals connect to pipeline reporting.
Working knowledge of AI and prompt-based, conversational interfaces for data consumption.
Experience with pipeline forecasting and broader MarTech analytics infrastructure.
Experience with Openprise or similar data orchestration platforms for lead routing, deduplication, data hygiene, and decisioning.
Familiarity with attribution at the XRR level (ARR/NRR/GRR) and connecting marketing motions to retention and expansion.
Cybersecurity, SaaS, or B2B technology marketing background.

Responsibilities

Design and own the attribution model connecting campaign activity to pipeline influence and revenue outcomes.
Partner with Business Ops and Finance to associate marketing influence with XRR data (ARR/NRR/GRR) at the opportunity and account level.
Define the methodology for marketing-generated pipeline and ensure consistency across regions.
Work across data sources (D365 CRM, Dynamics 365, 6sense, Bombora, LinkedIn Ads, and marketing automation) to unify marketing's view of the funnel.
Build and maintain dashboards for campaign-level performance and executive-ready views.
Champion AI-powered, prompt-based reporting for stakeholders.
Establish a reporting cadence (QBRs, monthly reviews, real-time dashboards).
Define and track KPIs for marketing investments across channels with a clear methodology for calculating ROI.
Answer strategic investment questions regarding channel effectiveness.
Create the data infrastructure to support marketing budget decisions.
Map the current state of the marketing data ecosystem and identify gaps.
Work with Marketing Ops, Business Ops, and IT to close data gaps and improve upstream data quality.
Evaluate emerging tools and recommend their integration into the stack.