Director, Analytics

Jellyfish•New York, NY

10d•$125,000 - $160,000

About The Position

The Director, Analytics serves as a strategic advisor and technical partner, driving data maturity and digital measurement excellence for complex clients. Working across advanced measurement, web and app analytics, and marketing technology architecture, this role develops measurement and data strategies that support data-driven decision-making. The Director leads high-impact client engagements and partners with growth and pitch teams to secure new business. The role designs scalable analytics ecosystems, identifies actionable customer insights, and advances modern measurement frameworks to influence client growth and shape the agency’s strategic marketing and experience analytics offering.

Requirements

Proven experience designing and architecting scalable cross-platform data and marketing technology solutions.
Demonstrated success driving value from marketing technology investments.
Proven track record delivering client solutions in a digital agency or consulting environment.
Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms.
Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection.
Experience collaborating with data engineers and data scientists to mature clients’ use of marketing and experience data.
Experience with customer data platforms, identity resolution strategy, and hands-on or strategic configuration of platforms such as Segment, mParticle, or Adobe Experience Platform (AEP).

Nice To Haves

Experience with server-side tagging and Conversion APIs (CAPI).
Understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase.
Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud.
Familiarity with Google Marketing Platform suites including SA360, DV360, and CM360.

Responsibilities

Facilitate executive and stakeholder discovery workshops.
Assess client technology maturity, organizational challenges, and capability gaps.
Identify opportunities across web and app analytics, customer data, personalization, and journey orchestration.
Translate technical findings into business value and actionable recommendations.
Develop strategic roadmaps aligned with client business objectives.
Quantify solution value through ROI, efficiency gains, and accelerated time-to-market.
Architect cross-platform solutions within broader marketing technology ecosystems.
Create business cases, architectural diagrams, whiteboarding materials, and integration concepts.
Collaborate with partnership sellers, account managers, and technical subject-matter experts.
Support business development through technical storytelling and solution positioning.
Advise on partnership licensing and growth opportunities.
Build client trust through strategic consultation and thought leadership.
Stay current with analytics technologies, privacy, AI capabilities, and digital experience trends.
Create reusable frameworks, business case models, and discovery approaches.
Mentor, upskill, and share knowledge with teammates.
Complete client discovery workshops, establish trusted relationships with client stakeholders, and deliver initial analytics capability assessments.
Define and execute phased data maturity roadmaps that drive measurable ROI and accelerated time-to-value for enterprise accounts.
Partner with pitch and sales teams to secure new business, expand existing partner scope, and demonstrate efficiency gains for client investments.
Develop reusable strategic frameworks, upskill team members, and elevate team capabilities across data strategy and activation.