Analytics Director

Adelphi Group•Washington, DC

6d•$100,000 - $120,000•Hybrid

About The Position

Weber Shandwick is seeking a Director of Market Research for the KRC team. This role champions research and turns complex qualitative and quantitative findings into strategic, actionable insights for clients’ brands. The Director leads multiple research projects with varied scopes, methods, and objectives; keeps projects on schedule and within scope; and leads communications with internal and external clients. The role also advances research approaches, including AI-driven analytics and immersive ethnography, and ensures high-quality work products and reports that connect findings to broader business strategy.

Requirements

At least 7 years of experience in primary qualitative and quantitative market research.
Proven ability to direct high-performing teams and deliver impactful insights.
Ability to moderate focus groups, conduct in-depth interviews, and lead non-traditional qualitative research such as ethnography and bulletin boards.
Expertise in survey methods, survey design best practices, and advanced analysis techniques such as MaxDiff, driver analysis, conjoint, and segmentation.
Ability to analyze, interpret, and visualize complex data using tools such as SPSS, Excel, and PowerPoint.
Ability to connect data points to broader insights rather than simply report numbers.
Ability to write clear, concise, accurate, actionable memos and briefs.
Exceptional presentation skills and ability to make complex data accessible, engaging, and memorable.
Strong project management skills.

Responsibilities

Lead multiple research projects with differing scopes, methodologies, and objectives.
Champion and implement innovative research approaches, including AI-driven analytics and immersive ethnography.
Stay knowledgeable about KRC client industries, market trends, and consumer behaviors.
Ensure the quality of research work products.
Guide report development, identify key insights relevant to research questions, and deliver actionable recommendations.
Recommend research designs and write or revise research proposals with some or minimal oversight.
Address workflow needs, monitor project timelines and teams, and resolve project-related issues.
Keep projects within scope parameters.
Lead communications with internal and external clients.
Analyze, interpret, and visualize complex data and translate insights for client decision makers, communicators, and other non-research audiences.
Develop visually striking reports and present insights through engaging, memorable storytelling.