Director, Content Analytics

NBCUniversal•New York, NY

1d•$130,000 - $200,000•Hybrid

About The Position

The Director, Content Analytics & Insights will lead the NBC/Bravo Cross-Platform Analytics team within NBCU Media Group Decision Sciences. The role oversees content performance analysis and forecasting for NBC and Bravo entertainment series across linear television and Peacock, and serves as a strategic authority on content and audience intelligence. The Director will manage a high-performing analytics team delivering actionable insights, scalable analytical frameworks, and self-service data solutions for NBCU stakeholders and clients. The role partners with Programming, Scheduling, Marketing, Ad Sales/Finance, Communications, Strategy, Consumer Insights, and other Decision Sciences teams. It translates Nielsen and first-party data into recommendations that support business decisions and the success of NBC and Bravo entertainment series. The Director will also oversee data products, advance data democratization and performance storytelling, use AI to accelerate analysis, and develop an inclusive, collaborative team culture.

Requirements

At least 8 years of experience in the media and entertainment industry, working with large, complex datasets including Nielsen and first-party data, and advanced analytical tools.
Expertise in Nielsen measurement methodology, data, and reporting systems, including NPower and NNTV.
Experience running complex segmentation analyses for linear/traditional and streaming content or platforms.
Ability to communicate confidently and persuasively with stakeholders at all levels, especially executive leadership, and present or speak extemporaneously in senior forums.
Strong working knowledge of the streaming and media landscape, and appreciation for unscripted and scripted content.
Strategic, outcome-oriented thinking and ability to derive insights, conclusions, and recommendations from ambiguous or unstructured data from disparate sources.
Ability to use AI tools and capabilities to enhance workflows, automate repetitive work, synthesize large and disparate datasets, and identify themes, patterns, and trends.
Collaborative leadership, intellectual curiosity, accountability, attention to detail, and ability to drive projects of varying scope with clarity and purpose.
Bachelor’s degree in a relevant quantitative or analytical field.
Advanced proficiency in Excel, PowerPoint, SQL, and Tableau.

Nice To Haves

Experience supervising entry-level and mid-career employees.

Responsibilities

Develop expertise in NBC Entertainment and Bravo content performance and audiences across linear and Peacock, serving as a thought partner to senior stakeholders.
Use Nielsen and first-party data to create cross-platform insights and translate methodologies, KPIs, and complex analyses into clear narratives and presentations for varied audiences, including senior creative executives and external partners.
Develop and oversee linear ratings forecasts and audience projections using historical performance, marketplace trends, and viewing behaviors.
Partner with Consumer Insights to shape research agendas and deliver integrated perspectives on content performance and audience engagement through End of Season reports.
Provide strategic consultation and research support to Programming, Marketing, Finance, and Strategy, including responding to ad hoc and urgent requests concerning content development, scheduling, promotion, audience growth, and franchise expansion.
Identify emerging audience trends and changes in linear and streaming viewing behavior, and surface competitive intelligence, implications, and strategic opportunities for NBCUniversal's entertainment portfolio.
Collaborate with Operations & Technology teams on data requirements, design, development, and maintenance of data products that enable scalable, self-service access to insights.
Own projects from framing and planning through execution and delivery, ensuring outputs are timely, accurate, and aligned with business objectives.
Champion data democratization, performance storytelling, and data-driven decision-making across the organization.
Use AI solutions to accelerate analysis, surface patterns and trends, and deepen actionable insight.
Lead, develop, and mentor a high-performing analytics team while fostering an inclusive, collaborative, and equitable culture.