Director, Analytics

dentsu•Columbia, MD

16h•Remote

About The Position

Collaborate with Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions. Contribute to a variety of validation activities such as model design, execution, assessment, data review and campaign/marketing performance evaluation. Utilize statistical and digital analytics tools including SAS, R, SQL, Tableau, Micro strategy, Adobe analytics, Google analytics, and DMP insight tools and statistical techniques including regression, ANOVA, cluster analysis, and factor analysis. Conduct time-series forecasting to drive and execute data analysis and manage timely delivery of marketing data/reporting and analytics insights in support of marketing campaigns. Solve business problems by making actionable recommendations and developing and packaging analytical solutions. Generate and manipulate digital data using systems and processes including media type web, ad, email, and mobile. Develop, write, and present a variety of strategic marketing analytics recommendations and projects including customer profiling, lifecycle analysis, campaign test design, dashboard reporting, market basket analysis, product recommendations, and customer segmentation to identify new marketing opportunities for client accounts. Anticipate project risks and constraints and work on solutions to address. Lead a team to complete large analytical projects. Manage and mentor junior analysts. Conduct quantitative marketing analyses of marketing effectiveness and build models to segment customer population. May supervise one professional direct report in the Sr. Manager, Analytics position.

Requirements

2 years of experience with R, Python or SAS, SPSS and SQL
2 years of experience with multi-variate statistics, logistic regression, and multiple regression
2 years of experience using multi-variate data mining techniques on unstructured business problems
2 years of experience explaining and presenting advanced analytical methodology and results to non-technical audiences
2 years of experience developing, testing, and evaluating marketing analytics tools
2 years of experience developing project plans, program plans, or overall roadmaps
2 years of experience managing individual and team day-to-day tasks
2 years of experience meeting project deadlines
2 years of experience developing reporting and dashboards to evaluate marketing performance and provide recommendations for enhancement
Master’s degree or foreign equivalent in Statistics, Math, Economics, or related quantitative field
At least 2 years of experience as a Sr. Manager Analytics or related occupation

Nice To Haves

SAS
R
SQL
Tableau
Micro strategy
Adobe analytics
Google analytics
DMP insight tools
Regression
ANOVA
Cluster analysis
Factor analysis
SPSS

Responsibilities

Formulate industry-best-practice analytic solutions
Contribute to validation activities such as model design, execution, assessment, data review and campaign/marketing performance evaluation
Utilize statistical and digital analytics tools and techniques
Conduct time-series forecasting to drive and execute data analysis
Manage timely delivery of marketing data/reporting and analytics insights
Solve business problems by making actionable recommendations
Develop and package analytical solutions
Generate and manipulate digital data
Develop, write, and present strategic marketing analytics recommendations and projects
Identify new marketing opportunities for client accounts
Anticipate project risks and constraints and work on solutions
Lead a team to complete large analytical projects
Manage and mentor junior analysts
Conduct quantitative marketing analyses of marketing effectiveness
Build models to segment customer population
Supervise one professional direct report in the Sr. Manager, Analytics position