Director, Analytics

dentsu

1d • Remote

About The Position

The Director, Analytics will collaborate with Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions. This role involves contributing to various validation activities such as model design, execution, assessment, data review, and campaign/marketing performance evaluation. The position requires utilizing statistical and digital analytics tools and techniques to conduct time-series forecasting, drive data analysis, and manage the timely delivery of marketing data, reporting, and analytics insights in support of marketing campaigns. The Director will solve business problems by making actionable recommendations and developing and packaging analytical solutions. They will generate and manipulate digital data using various systems and processes, and develop, write, and present strategic marketing analytics recommendations and projects. This includes customer profiling, lifecycle analysis, campaign test design, dashboard reporting, market basket analysis, product recommendations, and customer segmentation to identify new marketing opportunities. The role also involves anticipating project risks and constraints, leading a team to complete large analytical projects, managing and mentoring junior analysts, and conducting quantitative marketing analyses of marketing effectiveness. The Director may supervise one professional direct report in the Sr. Manager, Analytics position.

Requirements

• 2 years of experience with R, Python or SAS, SPSS and SQL
• 2 years of experience with multi-variate statistics, logistic regression, and multiple regression
• 2 years of experience using multi-variate data mining techniques on unstructured business problems
• 2 years of experience explaining and presenting advanced analytical methodology and results to non-technical audiences
• 2 years of experience developing, testing, and evaluating marketing analytics tools
• 2 years of experience developing project plans, program plans, or overall roadmaps
• 2 years of experience managing individual and team day-to-day tasks
• 2 years of experience meeting project deadlines
• Master’s degree or foreign equivalent in Statistics, Math, Economics, or related quantitative field
• At least 2 years of experience as a Sr. Manager Analytics or related occupation

Responsibilities

• Collaborate with Customer Analytics and Data Sciences teams to formulate industry-best-practice analytic solutions
• Contribute to a variety of validation activities such as model design, execution, assessment, data review and campaign/marketing performance evaluation
• Utilize statistical and digital analytics tools including SAS, R, SQL, Tableau, Micro strategy, Adobe analytics, Google analytics, and DMP insight tools and statistical techniques including regression, ANOVA, cluster analysis, and factor analysis
• Conduct time-series forecasting to drive and execute data analysis and manage timely delivery of marketing data/reporting and analytics insights in support of marketing campaigns
• Solve business problems by making actionable recommendations and developing and packaging analytical solutions
• Generate and manipulate digital data using systems and processes including media type web, ad, email, and mobile
• Develop, write, and present variety of strategic marketing analytics recommendations and projects including customer profiling, lifecycle analysis, campaign test design, dashboard reporting, market basket analysis, product recommendations, and customer segmentation to identify new marketing opportunities for client accounts
• Anticipate project risks and constraints and work on solutions to address
• Lead a team to complete large analytical projects
• Manage and mentor junior analysts
• Conduct quantitative marketing analyses of marketing effectiveness and build models to segment customer population
• May supervise one professional direct report in the Sr. Manager, Analytics position
• Develop reporting and dashboards to evaluate marketing performance and provide recommendations for enhancement

Benefits

• Remote option to work from home available
• Equal employment opportunities to all applicants and employees
• Commitment to providing reasonable accommodation to individuals with disabilities and disabled veterans

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees