Director - Amex Offers Digital Media Data Analytics
About The Position
Launched in 2012, Amex Offers is a digital advertising platform that connects Merchants and brands with tens of millions of American Express Card Members globally. The platform enables advertisers to reach high-spending customers through purchase-based targeting, delivering closed-loop measurement, deterministic attribution, and clear media ROI. We are seeking a highly strategic and commercially driven Director of Amex Offers & Digital Media Analytics to lead the commercial analytics vision for our digital media and card-linked offers (CLO) business. This role is focused on solving complex business problems, shaping go-to-market (GTM) strategy, and owning the analytics roadmap that drives revenue growth, advertiser value, and platform adoption. You will operate as a senior thought partner to Sales, Product, and Strategy leadership—using data and advanced analytics to influence how we price, sell, optimize, and scale our advertising solutions, including media measurement frameworks, channel performance optimization, and advertiser ROI modeling. In addition, this role will lead the AI and advanced analytics agenda for the broader Amex Offers analytics organization—defining the vision, identifying high-impact use cases, and driving the integration of AI/ML into core commercial workflows. This includes advancing capabilities across attribution, incrementality measurement, market mix modeling (MMM), targeting, forecasting, and pricing, while partnering with Data Science and Technology teams to scale adoption and embed intelligent decisioning into day-to-day business processes. This is a high-impact role at the intersection of analytics, revenue strategy, and product innovation, with a mandate to modernize how analytics is delivered and leveraged across the organization. This role will directly shape how Amex Offers drives revenue and delivers value to advertisers by combining deep commercial analytics, structured problem solving, and leadership of AI-driven transformation to influence product strategy and go-to-market execution.
Requirements
- Highly strategic and commercially driven.
- Experience in digital media and card-linked offers (CLO) analytics.
- Proficiency in solving complex business problems.
- Experience in shaping go-to-market (GTM) strategy.
- Ability to own an analytics roadmap that drives revenue growth, advertiser value, and platform adoption.
- Experience operating as a senior thought partner to Sales, Product, and Strategy leadership.
- Skilled in using data and advanced analytics to influence business decisions.
- Experience with media measurement frameworks, channel performance optimization, and advertiser ROI modeling.
- Experience leading AI and advanced analytics initiatives.
- Experience defining vision and identifying high-impact use cases for AI/ML.
- Experience driving the integration of AI/ML into commercial workflows.
- Knowledge of attribution, incrementality measurement, market mix modeling (MMM), targeting, forecasting, and pricing.
- Experience partnering with Data Science and Technology teams.
- Experience scaling adoption and embedding intelligent decisioning into business processes.
- Experience in combining deep commercial analytics and structured problem solving.
- Leadership experience in AI-driven transformation.
Responsibilities
- Lead the commercial analytics vision for the digital media and card-linked offers (CLO) business.
- Solve complex business problems, shape go-to-market (GTM) strategy, and own the analytics roadmap.
- Operate as a senior thought partner to Sales, Product, and Strategy leadership.
- Use data and advanced analytics to influence pricing, sales, optimization, and scaling of advertising solutions.
- Lead the AI and advanced analytics agenda for the Amex Offers analytics organization.
- Define the vision, identify high-impact use cases, and drive the integration of AI/ML into core commercial workflows.
- Advance capabilities across attribution, incrementality measurement, market mix modeling (MMM), targeting, forecasting, and pricing.
- Partner with Data Science and Technology teams to scale adoption and embed intelligent decisioning into day-to-day business processes.
- Modernize how analytics is delivered and leveraged across the organization.
- Influence product strategy and go-to-market execution by combining deep commercial analytics, structured problem solving, and leadership of AI-driven transformation.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
