Director Analytics (Media)
About The Position
Crossmedia is seeking a passionate, collaborative, and resourceful Director to join Redbox, their analytics and business intelligence team. This role will be instrumental in leading the development and implementation of analytics solutions to evaluate and optimize marketing performance. The Director will guide clients in understanding the effectiveness of their media investments across various channels, driving strategic decisions and maximizing ROI. As a senior member of the team, the Director will partner closely with the Group Director to review project briefs, provide analytics leadership on client strategic challenges, and drive the development and execution of cross-channel measurement strategies. This role requires hands-on analysis of marketing mix models (MMM), design of analytics frameworks, creation of data visualizations, optimization of media investment, and translation of complex data into actionable insights. The ideal candidate is passionate about advancing the role of analytics in strategic marketing and excited to build best-in-class measurement solutions across a portfolio of high-profile clients.
Requirements
- 5+ years of data analytics experience, ideally in an media agency setting
- An MA or BA in a quantitative field (mathematics, statistics, business analytics) and 6+ years’ experience in media analytics and business intelligence, with a focus on measurement strategy.
- Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals and media types
- Experience with marketing mix modeling (design, interpretation, strategic application) with experience across other forms of media measurement (MTA, brand lift, attention measurement)
- Strong understanding of media channels (traditional, digital, retail, and commerce media) and how they drive business results.
- Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical.
- Ability to synthesize complex technical outputs into clear, client-ready insights.
- Highly effective project/team manager: Has solid organizational skills including attention to detail and multitasking agility
- Reliable & responsible: can steward the analytics team day to day and help manage workflow. Manage across multiple projects, tools, clients, deadlines.
- Excellent collaborator & communicator. Used to presenting in front of larger audiences.
- Strong listening skills: believes good thinking can come from anyone and any place; is a team player willing to compromise their point of view in support of others
Nice To Haves
- Experience with statistical modeling platforms/tools (e.g., Python, R, SQL)
Responsibilities
- Act as a key Redbox lead across assigned accounts, providing guidance, leadership, and direction on all measurement initiatives.
- Build strong, independent relationships with client leads across media, analytics, and brand teams.
- Partner closely with internal Media Planning and Strategy teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans.
- Serve as a senior strategic advisor to clients, helping them connect measurement outputs to broader business decisions.
- Advocate for measurement as a critical driver of business value, not just a reporting function.
- Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams.
- Build, refine, and integrate MMM best practices into broader measurement frameworks (e.g., lift testing, brand tracking, attribution).
- Own partnerships with modeling vendors and/or lead internal model development efforts.
- Manage and mentor a team of analysts and managers, fostering growth in technical, strategic, and storytelling skills.
- Train the team on best-in-class measurement, dashboarding, insights generation, and client presentations — leading by example.
- Serve as a visible, accessible leader that the team looks up to for clear direction, decision-making, and collaborative input.
- Encourage a culture of continuous learning across new tools, measurement techniques, visualization platforms, audience building, MMM, and MTA.
- Bring forward new ideas for improving processes, building the team, enhancing output, and evolving the way we work.
- Lead the development of reporting and dashboarding platforms, helping the team navigate setup based on client needs — and be ready to dive in hands-on when needed.
Benefits
- Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
- Open/Flexible PTO/Annual leave with US & UK specific policies
- Sponsored healthcare options and agency-wide physical & mental health support
- 401k with company match (USA), and generous Pension (UK)
- Paid sabbatical at significant milestone anniversaries
- Generous paid parental leave policy
- Life milestone recognition & support
- The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
- Cell phone/tech reimbursement
- Student Loan payment plan (US)
- Tuition reimbursement
- Learning & Development and training programs
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
Associate degree
