Media Monitoring & Analytics Associate

McCormick & Company • HUNT VALLEY, MD

13d • $63,250 - $110,680 • Hybrid

About The Position

McCormick is seeking a Media Monitoring & Analytics Specialist to join their team. This role is responsible for monitoring, tracking, and reporting on all earned, owned, and paid media brand mentions globally. The specialist will maintain and aggregate data from searches to support the Global Communications team, serving as the main point of contact for global social listening and media monitoring, including crisis situations and trend spotting. The position will also analyze and report on key media scorecard metrics for external and internal platforms.

Requirements

• BA/BS degree in Marketing/Communications, Digital Media, Public Relations, or related field
• 2 years previous experience with media monitoring tools and setting up dashboards.
• Expert in setting up and maintaining Boolean Queries.
• Excellent analytical, communication and organization skills.
• Proficiency with MS Excel, Power Point & Word.
• Demonstrated ability to multitask effectively and meet competing deadlines.
• Must maintain high level of attention to detail and desire to improve the status quo.
• Knowledge of technical activities and procedures to perform duties.
• Understands how duties contribute to the work of the team.
• Exercises discretion regarding data points and method of evaluation.
• Decision making, self confidence, effective communication, and collaboration.
• Technical-Technical / Functional Proficiency Professional-High Performance / Achieving Results

Nice To Haves

• BA in Marketing, Communications, Data Analytics or related (preferred)
• Experience using Brandwatch, Cision and Tableau is a plus.

Responsibilities

• Global Social Listening: monitor owned and paid social media for brand mentions, comments, direct messages, etc. (including but not limited to social media, YouTube, Glassdoor, news outlets, blogs and other digital mediums). Monitor brands, leaders' and social media accounts for unusual activities.
• Monitor global earned media for brand mentions, financial performance, rankings, etc. (news outlets, blogs, online forums, and traditional media sources such as broadcast tv and audio). Monitor and track all coverage (including but not limited to press releases, interviews and feature stories) for both McCormick and the competitive and peer landscape.
• Summarize findings and generate reports on key issues, audience sentiments, volume of conversation, etc. Report out on key monthly, quarterly and yearly scorecard metrics across media channels. Analyze and aggregate insights from data for future communications. Measure impact of communication activities and report back to stakeholders on key learnings.
• Utilize social listening platforms to proactively track and identify the latest global issues and trends related to the food and CPG industry. Assess impact of socioeconomic events and platform trends.
• Build, maintain and update search queries and dashboards using Boolean operators and key words related to McCormick. Determine dashboard refresh cycle requirements and SOPs for monitoring.

Benefits

• 401k
• health insurance
• paid time off
• Competitive compensation
• Career growth opportunities
• Flexibility and Support for Diverse Life Stages and Choices
• Comprehensive health plans covering medical, vision, dental, life and disability benefits
• Family-friendly benefits such as paid parental leave, fertility benefits, Employee Assistance Program, and caregiver support
• Retirement and investment programs including 401(k) and profit-sharing plans

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level