Director, Digital Data Analytics & Performance
About The Position
Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity: Reporting to the VP, eCommerce, Digital Experience & Analytics, the Director, Digital Data Analytics & Performance will lead analytics strategy, data products, and performance optimisation for Rogers’ Wireless and Wireline digital commerce business. This leader will drive data-driven decision-making across customer journeys, self-serve experiences, and eCommerce buyflows to improve customer experience, conversion, retention, and revenue growth. Leading a team of analytics, data science, engineering, and performance professionals, the Director will leverage advanced analytics, AI, machine learning, and customer insights to deliver scalable data products, optimise digital and assisted channels, and enhance business performance. The role is accountable for end-to-end digital buyflow performance and the integration of digital and call analytics to create a unified view of customer interactions and drive measurable business value across the digital commerce ecosystem.
Requirements
- Bachelor’s degree in a related field; Master’s preferred.
- 10+ years of experience in Digital Analytics, eCommerce Analytics, Data Science, BI, or Customer Journey Analytics.
- 7+ years of leadership experience managing high-performing analytics, data science, or BI teams.
- Expertise in digital commerce, customer journeys, conversion optimisation, acquisition, retention, and self-service adoption.
- Strong experience building data products, KPI frameworks, dashboards, and self-service analytics solutions.
- Proven success leveraging AI, Machine Learning, Predictive Analytics, and advanced analytics to drive business outcomes.
- Proficiency with Adobe Analytics, Google Analytics, Tableau, Power BI, SQL, Python, and cloud platforms (AWS, Azure, GCP, Databricks, Snowflake).
- Experience with data governance, measurement frameworks, and integrating digital, CRM, customer care, and call centre data.
- Strong communication, stakeholder management, and executive influencing skills.
- Proven ability to build high-performing teams and translate complex data into actionable insights.
Nice To Haves
- Telecommunications, Digital Commerce, or Customer Experience industry experience preferred.
Responsibilities
- Develop and execute digital analytics, call analytics, and data product strategies aligned with eCommerce and customer growth objectives.
- Define KPIs, measurement frameworks, and performance benchmarks, driving data-driven decision-making across the organization.
- Establish a unified measurement approach across digital and assisted channels to optimize acquisition, conversion, retention, and operational efficiency.
- Lead and develop a high-performing team of analytics, data science, data engineering, and performance professionals.
- Foster innovation, accountability, continuous learning, and advancement of AI, machine learning, and analytics capabilities.
- Oversee data governance, integration, and analytics across digital, CRM, billing, commerce, customer care, and call centre platforms.
- Deliver enterprise data products, dashboards, KPI frameworks, and self-service analytics solutions.
- Leverage advanced analytics, AI, and machine learning to generate actionable insights and optimize digital performance.
- Measure and optimize Wireless and Wireline digital buyflows, customer journeys, conversion performance, and channel effectiveness.
- Identify opportunities to improve digital adoption, reduce abandonment, increase product attachment, and lower cost-to-serve.
- Partner with Product, Marketing, UX, Technology, Customer Care, and Sales teams to drive data-led improvements.
- Deliver executive reporting, dashboards, and actionable insights on business performance, customer behaviour, revenue, and channel effectiveness.
- Translate complex data into strategic recommendations for senior leadership.
- Collaborate with cross-functional leaders to align analytics priorities and business objectives.
- Serve as the subject matter expert for digital analytics, customer journey measurement, call analytics, and data products.
- Drive innovation through AI, automation, advanced analytics, and scalable data products.
- Champion the modernization of analytics capabilities to support Rogers' digital commerce and customer experience strategy.
Benefits
- Competitive salary & annual bonus
- Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
- Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
- Paid time off for volunteering
- Company matching contributions to charities you support
- My Path: self-driven career development program
- Rogers First: priority in applying to internal roles of interest
- Homewood employee & family assistance program
- Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
- Low or no-cost fitness membership.
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What This Job Offers
Job Type
Full-time
Career Level
Director
