Director, Amazon Commerce Marketing

Campbell's • Camden, NJ

1d • Hybrid

About The Position

Since 1869, Campbell's has connected people through food they love, stewarding iconic brands such as Campbell’s, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. The Director, Amazon Commerce Marketing will be responsible for owning and shaping the enterprise Amazon Commerce Marketing strategy, with the goal of driving profitable growth across sales, share, digital penetration, and shopper experience. This role acts as an enterprise subject-matter expert on Amazon, translating company priorities into best-in-class execution. The Director will develop and scale Amazon-specific omni-commerce strategies that integrate digital shelf, retail media, content, analytics, and sales execution, and will influence outcomes across a highly matrixed organization to achieve sustainable growth.

Requirements

• Bachelor’s degree required
• 8+ years of experience in eCommerce, omni-commerce, or digital commerce roles with deep Amazon expertise
• Proven experience leading Amazon strategy, Joint Business Planning, and customer relationships
• Strong understanding of Amazon retail media, digital shelf, content, and analytics ecosystems
• Demonstrated ability to lead cross-functional initiatives and manage complexity
• Strong analytical, strategic, and executive communication skills
• Hands-on experience with Amazon tools and data platforms (e.g., Vendor Central, Seller Central, Amazon Marketing Cloud)

Nice To Haves

• Advanced degree (MBA or equivalent)
• Experience leading enterprise-level Amazon transformation or scale initiatives
• Background integrating retail media, digital shelf, and analytics into a single performance framework
• Experience operating effectively in highly matrixed CPG or omni-channel organizations

Responsibilities

• Own the end-to-end Amazon commerce marketing strategy across the enterprise, aligned to business, brand, and category priorities
• Lead Amazon Joint Business Planning (JBP), Quarterly Business Reviews (QBRs), and line reviews in close partnership with Sales leadership
• Translate enterprise omni-commerce strategies into Amazon-specific roadmaps that drive scale, speed, and measurable impact
• Drive Amazon topline sales, share growth, and digital penetration while ensuring profitable performance
• Partner with Sales and Category teams on assortment, pricing, promotional, and launch strategies
• Identify and unlock growth opportunities across Amazon programs, innovations, and capabilities
• Partner with Digital Shelf and Content teams to ensure content meets Amazon standards and algorithm requirements
• Own Amazon retail media strategy in partnership with Omni Marketing and Media teams
• Ensure media-to-shelf integration, aligning investments to conversion, incrementality, and share growth
• Leverage Amazon Marketing Cloud and other data sources to inform optimization and measurement
• Own Amazon performance reporting, insights, and scorecards across sales, media, and digital shelf KPIs
• Translate data into clear insights and actionable recommendations for senior leadership and cross-functional partners
• Support Annual Operating Plan (AOP) planning, forecasting, and performance management for Amazon
• Lead agency partners and external vendors supporting Amazon execution
• Influence without authority across cross-functional teams in a complex, matrixed environment

Benefits

• Medical insurance
• Dental insurance
• Short and long-term disability insurance
• AD&D insurance
• Life insurance (for individual, families, and domestic partners)
• Matching 401(k) plan with immediate vesting
• Unlimited sick time
• Paid time off
• Holiday pay
• Free access to the fitness center (if in WHQ)
• Access to on-site day care (operated by Bright Horizons)
• Company store access
• “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
• Variety of Employee Resource Groups (ERGs) to support employees
• Competitive health benefits
• Competitive dental benefits
• Competitive 401k benefits
• Competitive wellness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director