Director, Commerce Marketing - Grocery

Campbell's•Cincinnati, OH

10h

About The Position

Since 1869, Campbell's has connected people through food they love, stewarding a portfolio of iconic brands. The company is committed to supporting employees in building rewarding careers with opportunities to grow, innovate, and inspire. This role is crucial for shaping and accelerating the future of omni-commerce for Campbell’s brands across Grocery and Emerging Channels. The Director will drive sustainable growth both in-store and online by integrating modality formats and ensuring marketing message cohesion across all shopper and consumer touchpoints. Key aspects include building trust-based, strategic customer partnerships to unlock joint value and long-term growth, and influencing internal strategy through deep customer insight, category leadership, and commercial expertise.

Requirements

8+ years of experience in e‑commerce or omni‑channel strategy with required customer‑facing experience
Proven success managing large retail or digital accounts with significant revenue responsibility
Strong analytical and financial acumen with the ability to translate data into actionable insights
Deep knowledge of omni‑channel retail dynamics and customer‑specific strategy development
Excellent communication, negotiation, and relationship‑building skills
Demonstrated ability to work cross‑functionally and influence in a matrixed CPG organization
Experience delivering revenue, profit, and share objectives

Nice To Haves

Experience working with key Campbell’s retail partners (e.g., Walmart, Target, Kroger, Amazon, Instacart)
Expertise in retail media networks, digital shelf optimization, and e‑commerce merchandising
A track record of leading omni‑channel transformation initiatives
Passion for innovation and building the next generation of commerce capabilities

Responsibilities

Lead strategic relationships with major omni‑channel retail partners, serving as the primary point of contact and trusted advisor
Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities
Build and execute integrated commerce strategies connecting in‑store activation, digital shelf excellence, retail media, and shopper marketing
Partner with omni marketing teams to deliver cohesive omni‑channel activation with a strong focus on digital commerce acceleration
Collaborate with sales, brand, insights, and marketing teams to design and activate customer‑specific programs that drive incremental growth
Analyze customer and category trends to identify growth opportunities and risks
Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy
Partner closely with category management to deliver compelling insights and thought leadership to customers
Deliver annual revenue, profit, and share objectives across assigned customers
Lead, coach, and develop two direct reports and manage agency support resources

Benefits

Medical insurance
Dental insurance
Short and long-term disability insurance
AD&D insurance
Life insurance (for individual, families, and domestic partners)
Matching 401(k) plan with immediate vesting
Unlimited sick time
Paid time off
Holiday pay
Free access to the fitness center (if in WHQ)
Access to on-site day care (operated by Bright Horizons)
Company store access
“Campbell’s Cares” program (matches employee donations and/or volunteer activity up to $1,500 annually)
Employee Resource Groups (ERGs)
Competitive health benefits
Competitive dental benefits
Competitive 401k benefits
Wellness benefits