Director, Commerce Marketing - Grocery

Campbell's • Cincinnati, OH

1d

About The Position

Since 1869, Campbell's has connected people through food they love, stewarding iconic brands like Campbell’s, Goldfish, Pepperidge Farm, and many others. The company offers a rewarding career with opportunities to grow, innovate, and inspire. This role is pivotal in shaping and accelerating the future of omni-commerce for Campbell’s brands across Grocery and Emerging Channels. The Director will drive sustainable growth both in-store and online by integrating modalities and ensuring marketing message cohesion across all shopper and consumer touchpoints. A key aspect of the role involves building strategic, trust-based customer partnerships to unlock joint value and long-term growth, as well as influencing internal strategy through deep customer insight, category leadership, and commercial expertise.

Requirements

• 8+ years of experience in e‑commerce or omni‑channel strategy with required customer‑facing experience
• Proven success managing large retail or digital accounts with significant revenue responsibility
• Strong analytical and financial acumen with the ability to translate data into actionable insights
• Deep knowledge of omni‑channel retail dynamics and customer‑specific strategy development
• Excellent communication, negotiation, and relationship‑building skills
• Demonstrated ability to work cross‑functionally and influence in a matrixed CPG organization
• Experience delivering revenue, profit, and share objectives

Nice To Haves

• Experience working with key Campbell’s retail partners (e.g., Walmart, Target, Kroger, Amazon, Instacart)
• Expertise in retail media networks, digital shelf optimization, and e‑commerce merchandising
• A track record of leading omni‑channel transformation initiatives
• Passion for innovation and building the next generation of commerce capabilities

Responsibilities

• Lead strategic relationships with major omni‑channel retail partners, serving as the primary point of contact and trusted advisor
• Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities
• Build and execute integrated commerce strategies connecting in‑store activation, digital shelf excellence, retail media, and shopper marketing
• Partner with omni marketing teams to deliver cohesive omni‑channel activation with a strong focus on digital commerce acceleration
• Collaborate with sales, brand, insights, and marketing teams to design and activate customer‑specific programs that drive incremental growth
• Analyze customer and category trends to identify growth opportunities and risks
• Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy
• Partner closely with category management to deliver compelling insights and thought leadership to customers
• Deliver annual revenue, profit, and share objectives across assigned customers
• Lead, coach, and develop two direct reports and manage agency support resources

Benefits

• medical
• dental
• short and long-term disability
• AD&D
• life insurance (for individual, families, and domestic partners)
• matching 401(k) plan
• unlimited sick time
• paid time off
• holiday pay
• free access to the fitness center (If in WHQ)
• Access to on-site day care (operated by Bright Horizons)
• company store
• “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually
• variety of Employee Resource Groups (ERGs) to support employees
• competitive health, dental, 401k and wellness benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed