Director of Digital Marketing & E-Commerce

Gateway Fiber•O'Fallon, MO

7d•Onsite

About The Position

Gateway Fiber is seeking an outstanding individual to fill our Director of Digital Marketing & E-Commerce position. Gateway Fiber is a locally owned and operated internet service provider on a mission to positively impact communities through better internet. Gateway is creating a leading, national fiber-to-the-home platform. With the support of its financial sponsor CBRE Investment Management, Gateway plans to reach 500,000 homes and businesses with its service over the next several years. Gateway provides faster, more reliable internet with a simple pricing model and industry-leading customer service. The Director of Digital Marketing & E-Commerce will lead the digital commerce strategy for the organization, driving online revenue growth, customer acquisition, and digital experience innovation. This role is responsible for building and optimizing a best-in-class e-commerce ecosystem, including self-service platforms, digital marketing, and omnichannel engagement. The ideal candidate combines deep expertise in performance marketing, digital transformation, and customer journey optimization with a strong understanding of the telecommunications industry. Gateway believes that people want to know they are cared for both professionally and personally at work. We all share a clear vision of where the company is going and how our contributions positively affect our culture and operational performance. At Gateway, we look out for each other and actively find ways to help one another. We all have a role in defining the path forward towards the company's vision. We strive for a transparent environment where information is readily shared and our teams feel safe to share feedback, even if it might seem unpopular. Someone in the right role with the tools to succeed can operate autonomously to meet their objectives. Gateway's beliefs about people shape the company and the way we do business.

Requirements

Bachelor’s degree in Marketing, Business, Technology, or related field (MBA preferred).
8–12+ years of experience in e-commerce, digital marketing, or digital transformation.
3–5+ years in a leadership role managing cross-functional teams.
Strong expertise in AI, SEO, SEM, paid media, CRO (conversion rate optimization), and analytics.
Proven experience with marketing automation and personalization platforms.
Deep understanding of customer journey mapping and omnichannel strategies.
Analytical mindset with experience using tools like Google Analytics, BI platforms, and CRM systems.
Strong leadership, communication, and stakeholder management skills.
Ability to operate in a fast-paced, high-growth environment.

Nice To Haves

Experience in telecommunications, SaaS, or subscription-based business models strongly preferred.

Responsibilities

Drive digital transformation initiatives, ensuring best-in-class e-commerce, self-service, and omnichannel marketing solutions.
Define and execute the e-commerce roadmap aligned with overall business and revenue goals.
Lead the evolution of digital platforms (web, mobile, apps) to deliver seamless and intuitive customer experiences.
Partner with IT, Product, and Operations teams to integrate billing, provisioning, and CRM systems into digital channels.
Own end-to-end online sales performance, including acquisition, conversion, upsell, and retention.
Optimize digital funnels to improve conversion rates, upsell and customer lifetime value.
Develop pricing, bundling, and promotional strategies tailored to digital channels.
Leverage data analytics to continuously refine user experience and revenue outcomes.
Lead performance marketing strategy and execution across all campaigns, leveraging SEO, SEM, paid media, and content marketing to enhance brand visibility and conversion rates.
Act as the in-house performance owner alongside agency partners, overseeing pacing, budget allocation, campaign launches, and in-flight optimizations.
Manage digital media budgets with a strong focus on ROI and CAC (Customer Acquisition Cost).
Collaborate with brand and content teams to ensure consistent messaging across all channels.
Own performance outcomes against core KPIs including CAC/CPGA, conversion rate (CVR), ROAS, and acquisition volume.
Monitor and report on campaign performance, using insights to drive continuous improvement.
Implement marketing automation, AI-driven personalization, and customer journey mapping for improved engagement and efficiency.
Design and optimize customer journeys across acquisition, onboarding, service, and retention stages.
Enhance self-service capabilities to reduce call center dependency and improve customer satisfaction.
Use behavioral data and segmentation to deliver targeted, relevant customer experiences.
Evaluate, implement, and manage e-commerce platforms, CMS, and marketing technology stack.
Ensure site performance, uptime, and security standards are maintained.
Stay current on emerging technologies and trends (AI, automation, personalization engines).
Drive A/B testing and experimentation frameworks to improve digital performance.
Build and lead a high-performing e-commerce and digital marketing team.
Collaborate closely with Sales, Product, IT, Customer Care, and Finance teams, including all digital platform vendors.
Provide strategic insights and reporting to executive leadership.
Foster a culture of innovation, accountability, and data-driven decision-making.