Director, Adobe Digital Marketing

Perficient•Town and Country, MO

4d•$150,584 - $209,800

About The Position

The Director, Adobe Digital Marketing leads a defined portion of Perficient’s Adobe practice, which includes more than 300 practitioners across the US, Latin America, and India. This growth-oriented, client-facing and billable role carries bookings and revenue responsibility and serves as a senior advisor to clients on the direction of their marketing technology. The Director sets standards for the work, provides senior-level judgment on high-stakes engagements, and ensures recommended designs can be delivered in practice. The role owns pipeline development, an assessment and advisory offering, follow-on scope, and solution input for pursuits, while maintaining personal billability. Client work includes assessing marketing stacks; designing target states; advising on Adobe Experience Platform and Real-Time CDP identity, data, governance, and consent; rationalizing overlapping Adobe products; designing high-volume content production models; planning migrations; evaluating agentic capabilities; modeling platform consumption and costs; and leading executive workshops. The Director also establishes and enforces Perficient’s standards for Adobe digital marketing work, reviews major pursuits and programs, develops reusable architectures and assets, and shapes the practice’s point of view on Adobe’s direction. The role leads talent development, hiring, career progression, succession development, and engagement staffing. Travel of up to 50% is required for client engagements and business development.

Requirements

Ten or more years of experience in enterprise marketing technology, including at least six years across the Adobe stack.
A bookings or revenue target that the candidate has carried and met.
Experience owning a capability, standard, or technical discipline within a consulting firm or large enterprise.
Depth in Adobe Experience Platform and Real-Time CDP, including identity, data modeling, governance, and consumption economics.
Working command of Journey Optimizer, Campaign, Marketo Engage, Analytics, Customer Journey Analytics, Target, and Experience Manager, with the judgment to select appropriate products for clients.
Experience producing content at volume through GenStudio, Firefly, Workfront, or Experience Manager Assets, including the operating model that enabled it.
Experience designing and delivering enterprise migrations, such as Campaign to Journey Optimizer or Analytics to Customer Journey Analytics.
Experience delivering complex programs in a consulting environment where recommended designs were implemented.
Experience hiring, developing, and promoting people.
Executive communication skills for engaging with CMOs and CIOs.
Bachelor’s degree or equivalent professional experience.
Willingness to travel up to 50% for client engagements and business development.

Nice To Haves

Production experience with agentic or generative AI in a marketing stack, with substantiated results.
Hands-on exposure to CX Coworker, Brand Intelligence, Experience Platform Agents, and/or Brand Visibility.
Enterprise-scale B2B marketing experience, including Marketo Engage or Journey Optimizer B2B Edition.
Experience building and taking an assessment or advisory offering to market.
Adobe certification at the architect or expert level.
Experience integrating Adobe with Salesforce, a data warehouse, or a customer data platform outside the Adobe stack.
Expertise in health and life sciences, financial services, or retail and consumer industries.
Experience in regulated industries where consent and privacy review shaped the design.

Responsibilities

Own bookings and revenue for a defined portion of the Adobe practice.
Manage the sales pipeline, including its contents, leadership, conversion, and actions needed when pipeline volume declines.
Own the assessment and advisory offering, including its pricing, deliverables, and revenue.
Develop and secure follow-on scope resulting from assessments.
Provide solution input that helps determine whether Perficient wins a pursuit.
Maintain personal billability while carrying practice and client responsibilities.
Assess clients’ current marketing stacks, including systems connected to Adobe that affect its capabilities.
Design target states based on client use cases.
Design identity resolution, data models, governance, and consent architecture in Real-Time CDP across jurisdictions.
Rationalize overlapping capabilities, including Campaign and Journey Optimizer, Marketo Engage and Journey Optimizer B2B, Analytics and Customer Journey Analytics, and Target and native decisioning.
Design content production models across GenStudio, Firefly, Workfront, and Experience Manager Assets, including enabling workflow changes.
Plan migrations while keeping clients’ marketing calendars running.
Determine where agentic capabilities such as CX Coworker, Brand Intelligence, and Experience Platform Agents belong, and identify data architecture prerequisites.
Model Experience Platform consumption and costs, including renewal implications of design decisions.
Lead executive workshops and design sessions with client marketing and technology leaders.
Define and enforce Perficient standards for Adobe digital marketing work.
Review major pursuits and programs before designs are presented to clients.
Develop reference architectures, accelerators, and reusable assets.
Shape the practice’s position on Adobe digital marketing, including agentic orchestration, generative content production, and discovery in language models.
Define career tracks and expectations for consultants and architects; assess readiness for advancement.
Hire team members and set the bar for joining the practice.
Develop senior staff for future leadership roles.
Make staffing decisions for engagements.