Director, ABM & Field Marketing

Samsara

About The Position

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale. Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term. Samsara is seeking a Director of ABM & Field Marketing to lead one of the most strategic and high-visibility marketing functions in the company. This team serves as the primary marketing partner to Enterprise Sales, owning 1:1 account planning and high-touch executive engagement programs & events that directly influence multimillion-dollar, complex deals. This role sits at the center of our largest revenue opportunities and is responsible for breaking into net-new enterprise accounts, deepening executive relationships, and accelerating pipeline. We are looking for a strategic builder and operator who can evolve a respected, execution-focused team into a highly structured, specialized, and roadmap-driven enterprise growth engine. This leader will bring clarity, organizational design, and long-term vision while maintaining strong alignment with Enterprise Sales leadership. This is a cross-functional leadership role requiring close partnership with Sales, Sales Engineering, Product & Marketing.

Responsibilities

Own and evolve Samsara’s 1:1 ABM strategy for top enterprise accounts
Lead biweekly ABM account strategy sessions with Enterprise Sales
Develop tailored marketing strategies that accelerate deal progression and increase win rates.
Align marketing investment to enterprise pipeline priorities and forecast visibility.
Drive measurable impact on net-new enterprise acquisition and expansion revenue.
Oversee planning and execution of high-touch executive programs, including EBCs, VIP hospitality events, strategic dinners, and exclusive field experiences.
Ensure executive programs are strategically tied to deal advancement and account plans, not standalone events.
Define and implement a clear long-term ABM & Field Marketing roadmap.
Evolve the team from generalist execution to defined specialization across ABM and Field Marketing disciplines.
Establish prioritization frameworks, operational rigor, and scalable processes.
Drive year-over-year program maturity, optimization, and performance improvemen
Act as the primary marketing liaison to Enterprise Sales leadership.
Bring structure and clarity in fast-paced, high-ambiguity environments.
Build credibility with senior sales leaders and operate comfortably at the executive level.
Own enterprise ABM and field marketing pipeline targets.
Evaluate ROI of 1:1 programs and executive events.
Use pipeline metrics, sales cycle insights, and forecasting data to inform investment decisions.
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices
Hire, develop and lead an inclusive, engaged, and high performing team