Director, Field Marketing

Higharc•Remote, Remote

1d•Remote

About The Position

Higharc is seeking a strategic Field Marketing Director to own events as a revenue system. Reporting to the Sr. Director of Marketing, this role exists to make one of our strongest pipeline channels significantly more productive. We run 80+ events a year, and they drive real pipeline across a high-velocity enterprise business. You'll own where we show up, how we invest, which accounts we activate, and how much pipeline we generate. Your sharpest focus is the pre- and post-event work that turns attendance into revenue: account targeting, executive invitations, meeting goals, and follow-up. You'll orchestrate Sales, BDRs, Partnerships, and Marketing around each event and hold everyone accountable for what happens before and after the doors open. This role flexes from strategic planning to booth setup, because it does both.

Requirements

8–12 years of B2B marketing experience, with a meaningful portion in field marketing or events supporting an enterprise sales motion.
Demonstrated track record of owning pipeline targets, not just event execution, with data to back it up.
Experience with ABM, named account strategy, and working in tight verticals where in-person relationships drive deals.
Strong cross-functional operator: comfortable managing through influence across Sales, BDRs, and Partnerships without direct authority.
Data-driven. Knows how to build attribution models, set success metrics, and report ROI with credibility.
Can flex from strategic planning to booth setup without losing composure. This role does both.

Nice To Haves

Construction, homebuilding, building products, or adjacent industry experience.
Working at Higharc

Responsibilities

Own field marketing strategy tied to enterprise revenue targets, pipeline gaps, and segment priorities across enterprise builders, named accounts, dealers/LBM, and partners
Design and execute integrated field programs — trade shows, executive dinners, partner activations, roadshows, and regional events — tiered by investment level and expected return
Orchestrate Sales, BDRs, Partnerships, and Marketing around each event: own attendee strategy and account targeting, drive pre-event outreach, manage executive invitation and meeting goal-setting, and hold all parties accountable for post-event follow-through
Build on and integrate learnings from existing events personnel to establish clear RACI, execution playbooks, and performance standards across the team
Own the full event operating model: evaluation, set standards for CRM hygiene, meeting creation, attribution, and ROI reporting
Coordinate with demand generation and BDRs to extend event impact through targeted campaigns, account outreach, and retargeting
Travel domestically and internationally as required — our event calendar is active and field presence matters