Director of Field Marketing

Parker & Sons•Phoenix, AZ

1d•$120,000 - $130,000•Hybrid

About The Position

Parker & Sons is seeking a sharp, data-driven, and community-minded Field Marketing Manager focused on Local Marketing. This role is built for a direct-response marketing expert who understands how to dominate a local market. You will own our hyper-local digital footprint—with a heavy emphasis on Google Local Services Ads (LSA)—while seamlessly community development and local public relations to drive immediate phone calls and bookings. The ideal candidate thrives on measuring cost-per-lead, optimizing localized ad spend, and building strong, visible relationships within the Phoenix/Mesa/Glendale community.

Requirements

4–7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement.
Home services, retail, or franchise marketing experience is highly preferred.
Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.
Bachelor’s degree in Marketing, Public Relations, Business, or equivalent professional field experience.
Must pass a pre-employment background check.

Nice To Haves

Ability to pivot effortlessly between managing technical digital platforms (LSA) and speaking publicly at a local charity event or media briefing.
Obsessed with tracking numbers, matching call tracking metrics to media drops, and protecting the bottom line.
Exceptional organizational skills to handle multiple moving parts—from printing thousands of direct mailers to locking in a TV ad spot.

Responsibilities

Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.
Ensure all traditional creative assets have clear, measurable calls-to-action (CTAs) tailored to regional customer demographics.
Continuously analyze the performance of traditional media runs, cross-referencing spikes in call volumes and web traffic against media schedules.
Identify, coordinate, and execute local community events, sponsorships, and partnerships that embed the brand into the local fabric.
Draft local press releases, manage relationships with local news outlets, and pitch compelling community stories to secure earned media coverage.
Monitor local sentiment and assist in managing local public relations inquiries or community-level brand escalations.
Manage the local marketing and PR budget efficiently, ensuring all projects deliver on-time, within budget, and achieve defined ROI targets.
Utilize ServiceTitan and marketing automation tools to track incoming leads from specific local campaigns straight through to completed service calls.
Build and present clear performance dashboards detailing campaign spend, lead attribution, and local market share growth.