Director, Marketing
About The Position
Opening in September 2026, the Lucas Museum of Narrative Art is dedicated to illustrated storytelling. Founded by George Lucas and Mellody Hobson, the museum’s collection features works by artists including Norman Rockwell, Kadir Nelson, Jessie Willcox Smith, N. C. Wyeth, Beatrix Potter, Judith F. Baca, Frida Kahlo, and Maxfield Parrish; as well as comic art legends such as Winsor McCay, Jack Kirby, Frank Frazetta, Alison Bechdel, Chris Ware, and R. Crumb; and photographers Gordon Parks, Henri Cartier-Bresson, and Dorothea Lange. The Museum also houses the Lucas Archives, containing models, props, concept art, and costumes from Lucas’s filmmaking career. Designed by Ma Yansong of MAD with a landscape by Mia Lehrer of Studio-MLA, the Museum is in Exposition Park, Los Angeles, on an 11-acre campus that includes new green space and a 300,000-square-foot building with galleries, two theaters, a library, restaurant, café, retail store, and community spaces. POSITION SUMMARY The Director of Marketing is a strategic leader responsible for growing the museum's audience, reputation, and revenue by defining brand strategy, content, and channel execution. Reporting to the Senior Director of Communications, this role plays a critical role in audience growth, engagement, visitor experience, and driving revenue through insight-led strategy and execution. The Director of Marketing will support the day-to-day management and execution of integrated marketing initiatives that further the museum’s mission, audience engagement goals, and revenue objectives.
Requirements
- Bachelor’s degree in Marketing, Communications, or a related field
- A self-starter with 7+ years of experience in marketing, with a proven track record of leadership in a marketing role
- Strong understanding of brand strategy, digital marketing, and content creation
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments
- Experience in managing budgets and leading high-performing teams
- Proficiency in data analytics and the ability to interpret insights to drive strategic decisions
- Experience with or ability to quickly become proficient in CRM and marketing automation
- Passion for narrative art and commitment to the museum’s mission and values
Responsibilities
- Develop and implement comprehensive marketing strategies to enhance brand visibility and audience engagement
- Manage a small but high-performing marketing team in creating innovative campaigns that promote the museum's exhibitions, programs, and events
- Manage marketing calendars, workflows, and departmental processes to ensure timely delivery of campaigns, communications, and institutional initiatives.
- Collaborate with internal departments and external partners to ensure cohesive messaging and brand consistency
- Use data-driven analysis to help optimize marketing investments, media spending, promotional effectiveness, and audience growth strategies.
- Oversee the creation of compelling content across various channels to engage diverse audiences
- Foster relationships with media outlets and influencers to amplify the museum’s narrative art initiatives
- Ensure all marketing activities align with the museum's mission and strategic priorities
Benefits
- An attractive compensation package will be offered to the successful candidate(s).
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What This Job Offers
Job Type
Full-time
Career Level
Director
