Director, Marketing

Hard Rock Hotel & Casino Ottawa • Rockford, IL

8d • $110,000 - $160,000 • Onsite

About The Position

The incumbent in this position is responsible for the direction and management of the following operations: Marketing, Special Events, Promotions, Players Club. Responsible for achieving revenue, income, market share, and guest service objectives in accordance with corporate policy and Gaming Commission Regulations.

Requirements

• 5 to 7 years in a similar position and a Bachelor’s in Business, Marketing or related field or an equivalent combination of education and/or work experience.
• Prior experience in the Gaming industry required.
• Must obtain and maintain all licenses / certifications per Federal, State, and Illinois Gaming Commission.
• Must successfully pass background check.
• Must be twenty-one (21) years of age.
• Understanding and experience in the regional gaming market.
• Gaming marketing functions include, but are not limited to databases, advertising, and branding.
• Operations, services and activities of comprehensive marketing and database programs.
• The Gaming industry, including principles and practices of a capital and operations budget.
• Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
• Pertinent federal, state, and local laws, codes, and regulations.
• Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
• Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
• Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
• Review portfolios as required.
• Forecast changes in the economic climate and/or profits and react accordingly.
• Communicate clearly and concisely, both orally and in writing.
• Analyze marketing and promotions data.
• Be a strategic, analytical, ethical, and effective motivator.
• Participate in the development and administration of goals, objectives, and procedures.
• Prepare clear and concise administrative and financial reports.
• Interpret and explain policies and procedures.
• Operate various types of office equipment.
• Establish and maintain effective working relationships with those contacted during work.
• Be flexible to work varying shifts and time schedules as needed.

Nice To Haves

• Prior experience opening new properties/outlets preferred.
• Prior experience opening new properties/outlets strongly preferred.

Responsibilities

• Creates an atmosphere that induces guests to make Hard Rock Casino Rockford their choice for gaming entertainment; responsible for actively building and retaining guest relations and acts as a mentor to team members to provide superior guest service.
• Develop and execute marketing plans and programs, both short and long range, to ensure the profit growth and expansion of company in marketplace.
• Obtains market share by developing marketing plans and programs for each product, directing promotional support.
• Builds relations with customers by organizing and developing specific customer-relations programs.
• Develop new uses for existing products by analyzing statistics regarding market development; acquiring and analyzing data; consulting internal and external sources.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Maintains team by counseling and disciplining employees, planning monitoring, and appraising job results.
• Manage social media presence and direct programs to improve social media reputation and recognition.
• Communicate with outside advertising agencies on ongoing campaigns.
• Evaluates market reactions to advertising programs, promotions, club rating and formulations to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
• Prepare performance profit and loss statements for marketing events and programs.
• Performs other duties assigned and adheres to all Illinois Gaming Regulations.

Benefits

• Comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director