Marketing Director

Smart, Savvy + Associates•Vancouver, BC

2d•CA$120,000 - CA$150,000•Onsite

About The Position

This Marketing Director role is built for an entrepreneurial leader who thrives in founder-led environments and wants real ownership of the brand. You will design the strategy, connect retail and e-commerce into one cohesive retail engine, and build a modern marketing function that supports what comes next. Our client is a respected, family-owned fashion retailer with strong brand recognition and a loyal customer base across Vancouver. With both brick-and-mortar and e-commerce channels, the business is ready for more structured, performance-driven marketing and needs a leader who brings digital depth, retail instinct, and the experience to elevate how marketing operates. With leadership closely involved in the business and growth plans underway, this is an opportunity to step into a visible, high-impact role where strategy and execution matter equally.

Requirements

6 to 10 years of progressive marketing leadership experience
Strong retail and e-commerce experience, ideally within fashion, luxury, or premium consumer environments
Demonstrated success scaling a small to mid-sized business through structured marketing growth
Deep expertise in digital marketing strategy, performance metrics, and funnel optimization
Comfort working closely with ownership in a family-run or founder-led organization
Strong financial acumen with experience managing budgets and allocating resources strategically
Proven ability to build systems, reporting frameworks, and disciplined marketing operations
Entrepreneurial mindset with the ability to move quickly while maintaining brand integrity

Nice To Haves

Experience with Shopify or comparable e-commerce platforms is considered an asset.

Responsibilities

Develop and execute a comprehensive marketing strategy aligned with revenue and expansion goals
Translate business objectives into clear channel strategies across retail, digital, and customer lifecycle
Drive measurable growth in traffic, acquisition, retention, and customer value
Lead performance marketing across paid media, organic channels, website optimization, and funnel strategy
Monitor and respond to real-time performance metrics including acquisition cost, return on ad spend, and conversion rates
Optimize customer journeys across web and in-store touchpoints to improve omnichannel performance
Provide strong leadership to digital, creative, and engagement team members
Establish clear priorities and ensure accountability across initiatives
Ensure marketing efforts drive store traffic and enhance the in-store customer experience
Maintain premium brand positioning across all touchpoints
Support events, activations, and partnerships that reinforce brand equity