Director, Marketing

Comic Relief US•New York, NY

1d•Hybrid

About The Position

Comic Relief uses the power of comedy to fight childhood poverty. We do this by changing the stories that keep childhood poverty invisible and misunderstood, engaging people and communities to take action, and resourcing local nonprofits doing the work on the ground. To date, we've helped more than 50 million children and families live healthier, safer, and more empowered lives. We're looking for a Director of Marketing to lead the strategy and execution that brings this mission to more people. This is a senior, hands-on role responsible for building awareness, growing audiences, and driving engagement and fundraising across campaigns, content, live comedy events, and local activations. Reporting to the Chief Creative Officer, the Director of Marketing will translate Comic Relief’s impact strategy into a clear, cohesive marketing engine—one that harnesses comedy, culture, and creativity to reach new audiences and mobilize them in the fight against childhood poverty. This role requires someone who can operate across the full spectrum — from setting strategy to hands-on execution — with experience spanning commercial entertainment marketing and nonprofit or advocacy-driven work.

Requirements

A strategic marketer who can also roll up their sleeves and execute
Equally comfortable building a long-term growth plan and troubleshooting a live campaign in real time
Experienced in entertainment or consumer-facing marketing, with a strong understanding of how culture, talent, and content drive attention
Experienced in nonprofit, advocacy, or mission-driven marketing, with sensitivity to tone, trust, and impact
Fluent in media strategy, agency management, and performance measurement
Collaborative, decisive, and comfortable operating in a fast-moving, creative environment
8–12+ years of marketing experience, with leadership responsibility
Experience spanning entertainment marketing (film, TV, comedy, music, live events, or consumer brands) and social impact or advocacy work
Proven success driving awareness, engagement, and conversion at scale
Deep fluency in paid media platforms, including hands-on experience with social and digital ad managers (Meta, Google, TikTok, YouTube, The Trade Desk and similar platforms)
Experience using marketing automation such as HubSpot Marketing Studio, Salesforce Marketing Cloud, or comparable platforms to manage campaigns, audiences, and performance
Strong command of performance measurement, attribution, and optimization across the funnel
Experience managing agencies, partnerships, and complex stakeholder ecosystems

Responsibilities

Develop and own Comic Relief’s integrated marketing strategy across awareness, fundraising, and event-driven campaigns
Align marketing priorities with organizational goals, impact strategy, and creative direction
Serve as a strategic partner to the CCO, helping shape how Comic Relief shows up in culture and communicates its mission, i.e., brand, content, and communications work.
Lead media strategy, planning, and execution across paid, owned, and pro bono channels
Manage donated media and in-kind support, working closely with the Comic Relief partnership team, external partners, and agencies
Drive new donor acquisition, public ticket sales and attendance for events, issue awareness and education, and audience growth
Manage the trafficking, placement, and optimization of creative assets across paid, owned, and pro bono media channels
Oversee media agencies and vendors, ensuring strong performance and accountability
Partner within the department and across the organization to ensure goals are met and campaigns are delivered efficiently and effectively
Oversee day-to-day implementation of campaigns, ensuring timelines, budgets, and deliverables stay on track
Partner closely within the creative team, across the organization, and with external partners to deliver cohesive, high-impact work
Build approaches and processes that enable smart testing, learning, and iteration
Build and manage the marketing and communications calendar
Build and manage campaigns, including placing and managing media, and crafting communications
Define success metrics across awareness, engagement, fundraising, and conversion
Implement campaign tracking and reporting
Analyze performance and translate insights into actionable improvements
Ensure marketing decisions are data-informed without losing sight of cultural relevance and creative impact