Director, Marketing

MERGE•Chicago, IL

13h•Hybrid

About The Position

At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers. As our Director, Health Marketing At MERGE, we are more than a marketing and technology agency; we are a team built for the intersection of health and wellness. Powered by human insight, creativity, and AI, we transform complexity into clarity and craft personalized experiences that deepen the connection between people and brands. Our collective drive, compassion, and curiosity allow us to defy the improbable and prove what’s possible. Together, we are united by a single purpose: to inspire health, wellness, and happiness at scale. As the Director of Health Marketing, you will act as a senior, solution-oriented leader who thrives on developing lasting relationships between client and agency teams. You will lead internal initiatives to support client engagements and position them to introduce new solutions effectively to changing market conditions. Utilizing deep industry knowledge, you will inspire team members to make our strategies, campaigns, and experiences more innovative and effective. This role requires strategic and executional consulting and expertise in all aspects of account management.

Requirements

8–10 years of experience in brand/demand marketing with a proven track record of developing strategies and overseeing complex workstreams.
Bachelor’s degree preferred, or equivalent professional experience.
Thorough understanding of the advertising industry, particularly within MERGE's key verticals: Health Plans, Health Providers, Specialty Healthcare, Lifestyle, and Financial Services.
Strong communication, interpersonal, and presentation skills with an engaging and trusted presence.
Demonstrated effectiveness in ensuring quality content creation and working with multiple stakeholders.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.

Responsibilities

Lead and support both brand and demand initiatives for MERGE marketing.
Oversee the execution of performance marketing campaigns to promote MERGE’s brand, offerings, and partnerships specifically within the Health vertical.
Partner with the CMO and brand marketing teams to develop and execute the strategic plan for brand growth, defining target markets to bring the brand story to life.
Collaborate with sales, campaign managers, and business development teams to deliver comprehensive demand generation plans for the Health division.
Direct full-scale trade show presence for the Health division, encompassing booth vision, attendee logistics, lead management, and onsite media coordination.
Oversee event roadmaps, negotiate sponsorship costs, and define success through measurable outcomes and post-show nurture plans.
Collaborate with communications and PR teams to refine messaging and align outbound strategy for Health.
Partner with MERGE Industry Leaders to create content that increases earned media and brand awareness for the Health vertical.
Lead the creation and execution of health-focused research launches, translating data-driven studies into actionable content marketing campaigns and gated lead magnets.
Manage and optimize vertical-specific LinkedIn ad campaigns and scale paid search strategies to broader health and wellness consumer targets.
Coordinate webinars with key partners and clients to drive engagement and thought leadership.
Lead high-stakes award strategies, including managing the end-to-end submission process for major industry recognitions such as Ad Age and Cannes Lions.
Work with client success teams to identify, create, and socialize health-specific client and partner case studies.
Collaborate on website governance and partner with social media teams to evolve strategy and oversee channel performance for the Health vertical.
Align Account-Based Marketing (ABM) lists with Salesforce data to improve marketing attribution and reduce lead leakage.
Collaborate on building streamlined dashboards to track website performance and campaign metrics.
Build parallel relationships with client marketing teams as a trusted advisor to secure joint speaking opportunities and testimonials.
Mentor and train team members, setting clear goals and managing performance to inspire a culture of "Ability, Agility, and Humility."
Cultivate meaningful relationships across the agency, serving as a role model and trusted partner.