Marketing Director

Sterling Federal Bank•Sterling, IL

22h•$65,300 - $98,000

About The Position

Sterling Federal Bank is seeking a Marketing Director to assist in the promotion of its services. The Marketing Director is responsible for supporting Sterling Federal Bank’s vision, mission, and values by supporting sales growth, brand awareness, and executing the strategic goals of Sterling Federal Bank while meeting regulatory compliance. This role involves collaborating with the Executive team, Branch Managers, Mortgage and Commercial sales departments, and the entire SFB team, as well as community stakeholders, to develop impactful solutions that enhance both the sales process and the organization’s goals and visibility in the community. By overseeing marketing efforts, the Director will ensure alignment with and support deposit and lending corporate goals, optimize sales training materials, and facilitate community partnerships to support community involvement. The incumbent will also serve as the Bank’s primary employee representative, administrator, and coordinator for all corporate giving, philanthropic initiatives, and community outreach.

Requirements

Bachelor’s Degree in Marketing, Business or a Related Field
Prior demonstrated experience in marketing campaigns in financial services industry or related business in the targeted geographic area (Lee, Whiteside, Ogle, Clinton county)
3 to 5 years’ prior experience
Ability to work independently (self-motivated)
Complete projects within required timeframes
Ability to adapt to and manage changing priorities independently in a fast-paced environment
Ability to manage multiple projects simultaneously with superior attention to detail
Constant problem solving
Understand brand management, digital content standards, automated email campaigns, campaign tracking, Google Analytics
Proficiency in Excel, Word, PowerPoint and Outlook

Responsibilities

Establish and implement bank-wide marketing plan. Create and execute all product, email, and social media campaigns. Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information and commentary pertinent to deliberations; recommending options and courses of action. Ensure compliance with banking advertising rules.
Research and analysis of market trends, consumer demographics, competitor products, and other relevant information to form marketing strategies. Lead the formulation, implementation, evaluation, and administration of the company's marketing and market development functions. Implement, update, and help develop the monthly/quarterly/annual marketing calendar coinciding with the organization's budget and goals.
Develop detailed marketing plans/campaigns for all media channels. Approve and oversee the creative development of promotional materials, website content, advertisements, and other marketing-related projects across the company. Develop and maintain proficiency in various software programs for production, design, and tabulation of various marketing pieces and research materials.
Develop and update content for the bank’s customer-facing website, internal intranet, and social media platforms with current disclosures, product changes, promotions, and financial literacy. Respond to questions and social media messages in a timely and brand-positive manner.
Work within the department budget to develop cost-effective marketing plans for each product or service.
Track marketing and sales data and create detailed written reports and verbal presentations to bring to senior executives. Analyze and assess the results in the form of a return-on-investment (ROI) analysis and recommend refinements to enhance performance.
Annually evaluate the Bank’s product mix and design of products and marketing efforts to determine whether we can improve their responsiveness to the community.
Maintain the Marketing Events/Sponsorship Listing and distribute to Executive Management.
Serve as the Bank’s community and charitable events coordinator and representative. Identify and administer Bank participation and/or sponsorships at various external events across all market areas. Coordinate employee and guest participation at all external events. May be required to represent Bank at such events. May be required to serve on external committees and/or boards across all market areas.
Comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.
Additional responsibilities as required.