Lead Director, Field Marketing & Operations

CVS Health•Work At Home-Illinois, IL

3d•$100,000 - $231,540•Hybrid

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Oak Street Health®, a part of CVS Health, helps older adults stay healthier and live fuller lives through our 230 centers across 27 states. Our value-based care model helps us consistently deliver better patient experiences and outcomes. As a Lead Director, Brand and Markeing, you will play a critical role in supporting our Oak Street Health patients, providers and business by leading an agile marketing team that integrates multiple marketing functions – from field marketing strategy to marketing operations and creative services. The Lead Director will develop and execute data-driven marketing strategies that drive local patient acquisition, oversee the systems and processes that power our campaigns, and ensure all initiatives are compliant with Medicare (CMS) marketing regulations. In this role, you will partner cross-functionally to align marketing with Growth Marketing teams, Outreach, Compliance, Legal, Strategy, and Clinical teams, helping scale Oak Street’s growth and efficiency as we expand our community-focused mission nationwide.

Requirements

Data-driven marketing strategies
Oversee systems and processes that power campaigns
Ensure compliance with Medicare (CMS) marketing regulations
Partner cross-functionally with Growth Marketing, Outreach, Compliance, Legal, Strategy, and Clinical teams
Develop and lead field marketing support
Drive localized campaigns and community outreach initiatives
Increase clinic visibility and brand awareness
Align with field outreach teams and independent agent (IA) partners
Coordinate events, local partnerships, and grassroots programs
Ensure local marketing activities meet CMS Medicare compliance standards
Design and implement field enablement programs
Empower local outreach and clinic staff with tools and knowledge
Develop self-service resources (templates, playbooks, training modules)
Develop localized marketing kits for field teams
Lead educational sessions for field teams
Oversee and improve internal Marketing Store
Ensure field teams have access to up-to-date, compliant marketing collateral and promotional items
Manage inventory levels, budgets, and vendor relationships for printed materials and promotional merchandise
Maintain cost efficiency and alignment with procurement standards
Act as a bridge between Marketing and key stakeholders
Lead cross-functional planning
Ensure marketing initiatives are well-coordinated, legally compliant, and aligned with organizational goals
Work closely with Compliance and Legal teams to navigate CMS Medicare marketing guidelines and approvals
Maintain highest standards of ethical marketing and brand integrity
Provide hands-on leadership for marketing operations
Optimize tools, systems, and workflows for multi-channel marketing efforts
Implement data-driven decision-making
Establish key performance metrics and dashboards
Analyze campaign effectiveness and drive continuous improvement
Enforce process governance for consistency and efficiency
Oversee Creative Services function
Ensure timely development of high-quality marketing assets and campaigns
Support national initiatives and local customization needs
Guide creative team in producing materials
Tailor materials for local markets
Maintain brand consistency and CMS compliance
Support new center launches and acquisitions
Develop targeted catchments to define geographic outreach zones
Educate new center teams on marketing systems, central support resources, and provider photography program

Nice To Haves

Experience in healthcare marketing, particularly for older adults on Medicare.
Familiarity with value-based care models.
Experience with scaling marketing operations in a high-growth environment.
Strong understanding of digital marketing channels and analytics.

Responsibilities

Develop and lead Oak Street Health’s field marketing support, driving localized campaigns and community outreach initiatives to increase clinic visibility and brand awareness in each community.
Align with field outreach teams and independent agent (IA) partners to coordinate events, local partnerships, and grassroots programs, while ensuring all local marketing activities meet CMS Medicare compliance standards and reflect our brand values.
Design and implement field enablement programs that empower local outreach and clinic staff with the tools and knowledge to execute marketing initiatives effectively.
Develop self-service resources (templates, playbooks, and training modules) and localized marketing kits for field teams, and lead educational sessions to ensure field teams (e.g. OEs, CRMs, RPMs, etc.) are equipped to engage their communities and drive patient growth.
Oversee and continuously improve Oak Street’s internal Marketing Store (field marketing resource center) to ensure field teams have easy access to up-to-date, compliant marketing collateral and promotional items.
Manage inventory levels, budgets, and vendor relationships for printed materials and promotional merchandise, maintaining cost efficiency and alignment with procurement standards.
Act as a bridge between Marketing and key stakeholders in Compliance, Legal, Outreach, Strategy, and Clinical Leadership.
Lead cross-functional planning to ensure all marketing initiatives are well-coordinated, legally compliant, and aligned with Oak Street’s organizational goals.
Work closely with Compliance and Legal teams to navigate CMS Medicare marketing guidelines and approvals, maintaining the highest standards of ethical marketing and brand integrity across all field activities.
Provide hands-on leadership for marketing operations, optimizing the tools, systems, and workflows that power Oak Street’s multi-channel marketing efforts.
Implement data-driven decision-making by establishing key performance metrics and dashboards to analyze campaign effectiveness and drive continuous improvement, while enforcing process governance to ensure consistency and efficiency in campaign execution as we scale.
Oversee the Creative Services function to ensure timely development of high-quality marketing assets and campaigns, supporting both national initiatives and local customization needs.
Guide the creative team in producing materials (e.g. flyers, digital content, signage) that can be tailored for local markets, maintaining brand consistency and CMS compliance while meeting the unique needs of each market.
Support new center launches and acquisitions by developing targeted catchments to define geographic outreach zones, and educate new center teams on marketing systems, central support resources, and the provider photography program to ensure consistent, compliant, and effective go-to-market strategies.

Benefits

Mission-focused career impacting change and measurably improving health outcomes for Medicare patients
Paid vacation, sick time, and investment/retirement 401K match options
Health insurance, vision, and dental benefits
Opportunities for leadership development and continuing education stipends
New centers and flexible work environments
Opportunities for high levels of responsibility and rapid advancement
Medical, dental, and vision coverage
Paid time off
Retirement savings options
Wellness programs
Other resources, based on eligibility