Marketing - Director, Marketing Operations

LightBox • New York, NY

2d

About The Position

As Director, Marketing Operations, you will lead the systems, processes, analytics, and operational infrastructure that enable LightBox’s marketing organization to operate with speed, accuracy, visibility, and measurable impact. This role is responsible for strengthening campaign execution, improving funnel visibility, optimizing marketing technology, and ensuring marketing performance can be clearly measured and connected to business outcomes. This is a highly cross-functional role that partners closely with Marketing, Sales, Revenue Operations, Finance, Product, Data, IT, and Executive leadership. You will bring structure and scalability to the marketing function by building repeatable processes, improving lead management, governing marketing data, enhancing reporting, and ensuring marketing programs are executed effectively and aligned to revenue priorities. The ideal candidate is a strategic and hands-on marketing operations leader with deep experience in marketing automation, CRM integration, demand generation operations, campaign execution, data governance, lead lifecycle management, attribution, reporting, and cross-functional execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Analytics, Information Systems, or a related field, or equivalent work experience.
• 8+ years of experience in marketing operations, revenue operations, demand generation operations, campaign operations, or a related function.
• Advanced experience with marketing automation platforms, preferably HubSpot, Marketo, Pardot, Eloqua, or a similar platform.
• Strong CRM experience, preferably Salesforce, including experience with CRM integrations, lead routing, campaign tracking, data workflows, and funnel reporting.
• Experience managing marketing technology stacks, system integrations, data governance, campaign execution processes, and reporting frameworks.
• Experience supporting B2B marketing environments; SaaS, technology, real estate, data, or professional services experience preferred.
• Experience partnering cross-functionally with Marketing, Sales, Revenue Operations, Finance, Product, IT, Data, and Executive leadership.
• Deep understanding of marketing operations, campaign operations, marketing automation, CRM integrations, data governance, and funnel management.
• Strong knowledge of lead lifecycle management, including lead scoring, routing, segmentation, attribution, source tracking, funnel stages, and Sales handoff processes.
• Strong analytical skills with the ability to build dashboards, interpret marketing performance data, identify trends, and translate insights into clear recommendations.
• Ability to design scalable processes, improve operational efficiency, and create structure in a fast-paced, cross-functional environment.
• Strong project management, communication, prioritization, and stakeholder management skills.

Nice To Haves

• Advanced degree or relevant certifications in marketing automation, CRM administration, analytics, project management, or revenue operations preferred but not required.

Responsibilities

• Lead the marketing operations function, including process design, campaign operations, planning workflows, reporting, performance management, and operational prioritization.
• Partner with marketing leadership to translate business goals into operational plans, KPIs, dashboards, campaign workflows, and execution frameworks.
• Own and optimize the marketing technology stack, including marketing automation platforms, CRM integrations, attribution tools, data enrichment platforms, and reporting systems.
• Partner with Sales Operations, Revenue Operations, IT, Data, Finance, and Product teams to ensure marketing systems, data flows, and processes are reliable, scalable, integrated, and aligned with business needs.
• Oversee campaign execution processes, including audience segmentation, email operations, landing pages, forms, nurture programs, tracking, testing, quality assurance, and lead routing.
• Establish and maintain standards for campaign setup, naming conventions, tracking, testing, measurement, data privacy, and brand compliance.
• Own lead lifecycle processes, including lead scoring, routing, source tracking, funnel stages, service-level agreements, and handoff processes between Marketing and Sales.
• Identify bottlenecks in the marketing and sales funnel and recommend operational improvements that improve lead quality, conversion rates, pipeline visibility, and revenue alignment.
• Build and maintain dashboards that measure marketing performance, campaign effectiveness, pipeline contribution, conversion rates, attribution, and ROI.
• Provide insights and recommendations to marketing and executive leadership on performance trends, risks, opportunities, and investment decisions.
• Evaluate, implement, and manage marketing tools, vendors, agencies, consultants, and technology partners as needed.
• Set clear priorities, operating rhythms, goals, and accountability measures for the marketing operations function.
• Foster a culture of collaboration, continuous improvement, data-driven decision-making, and operational excellence.

What This Job Offers

• Job Type: Full-time
• Career Level: Director