Director of Marketing Operations

Fireblocks•New York, NY

4d•$154,000 - $210,000•Remote

About The Position

The world of digital assets is accelerating in speed, magnitude, and complexity, opening the door to new ways for leveraging the blockchain. Fireblocks’ platform and network provide the simplest and most secure way for companies to work with digital assets and it trusted by some of the largest financial institutions, banks, globally-recognized brands, and Web3 companies in the world, including BNY Mellon, BNP Paribas, ANZ Bank, Revolut, and thousands more. We are looking for an innovative and hands-on leader to evolve and expand our marketing operations strategy supporting our global go-to-market motions. As team leader you will be responsible for performance accountability and efficient investment, and will develop the technology stack, processes, forecasting and reporting to support it.

Requirements

8+ years experience B2B SaaS marketing operations.
3+ years of management experience and a strong presence in leadership forums.
Entrepreneurial-minded with natural high sense of urgency and comfort in high speed environments.
Willingness to roll your sleeves up, be hands-on and lead by example.
Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
Proven experience with operational strategy design and cross-functional change management.
Demonstrated experience designing an innovative marketing technology stack.
Exceptional planning, organizational and project management skills.

Responsibilities

Defining a vision and strategy for marketing operations that enables scalable growth and data-based decisions across the team.
Refining the technology stack, including evaluation, selection, implementation, and customization of both existing and new tooling.
Partnering with Fireblocks’ data and analytics team to ensure accurate and actionable reporting on customer lifetime value, customer acquisition costs and ROI.
Regularly inform stakeholders across marketing, sales, and finance of insights on marketing performance to ensure cross functional alignment on the best possible data-driven marketing strategy.
Tracking and reporting the entire GTM funnel and marketing’s impact on it including volume, velocity, conversion stage-to-stage, and average value.
Ensuring operational processes are designed, documented, understood, and followed globally.
Develop a strong multi-faceted operational team that drives efficiency, agility, and excellence across marking.