Director, 1P Direct to Consumer Commerce and Performance Marketing

Google•Mountain View, CA

14d•$264,000 - $366,000

About The Position

Google is seeking a director to define and execute global direct-to-consumer commercial marketing for Google Store and native owned-and-operated digital surfaces. The role focuses on growing customer acquisition, digital traffic, and conversion, influencing more than $1 billion in annual direct commerce revenue. It leads flagship storefront strategy, digital visual merchandising, promotional campaigns, experimentation, personalization, and purchase-funnel optimization across global markets. The position also shapes merchandising and storytelling for an expanding catalog that combines Google first-party hardware with premium lifestyle accessories and digital subscriptions or services. Google describes its marketing approach as connecting technology with users and demonstrating how its products solve problems. Individual compensation is determined by job-related skills, experience, and relevant education or training. The listed U.S. compensation is $264,000–$366,000, plus a 30% bonus target, equity, and benefits.

Requirements

Bachelor’s degree or equivalent practical experience.
15 years of marketing experience focused on premium retail e-commerce, direct-to-consumer digital storefronts, and performance marketing.
8 years of people-management experience leading cross-functional digital teams in global markets.
Experience managing multimillion-dollar performance marketing budgets, commercial P&Ls, or direct-revenue-influencing digital commerce functions of $500 million or more.

Nice To Haves

Experience deploying marketing technology and AI-assisted marketing automation workflows.
Strong executive leadership, communication, and cross-functional people skills.
Proven ability to scale a premier DTC e-commerce business while connecting digital journeys with physical retail and connected online-to-offline customer experiences.
Deep expertise in digital visual merchandising, catalog assortment expansion, and driving attachment of high-margin digital services and subscriptions.
Demonstrated mastery of conversion-rate optimization, web UX experimentation, customer analytics, and site personalization engines.
Deep background in incrementality-first paid media attribution, full-funnel demand generation, and advanced CRM/lifecycle retention clienteling.

Responsibilities

Define and execute the global direct-to-consumer commercial marketing strategy for Google Store and native owned-and-operated digital surfaces, driving customer acquisition, digital traffic, and conversion to influence more than $1 billion in annual direct commerce revenue.
Direct digital flagship storefront strategy, digital visual merchandising, and promotional campaign architecture across global markets, positioning Google Store as a premium retail destination.
Lead web user-experience experimentation, automated merchandising tools, personalization engines, and purchase-funnel optimization to maximize conversion rates, average order value, and customer lifetime value.
Develop consumer-facing merchandising and storytelling strategies for an expanding retail catalog, integrating first-party hardware with curated premium lifestyle accessories and high-margin digital subscriptions and services.