Direct Sales Specialist

Tractor Supply Company•Jasper, TX

2d•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures business-to-business (B2B) and bulk sales relationships, from lead generation through conversion. The role is the primary field contact for B2B and bulk customers and connects sales with the merchant inventory and operational capabilities needed to support customer requirements, including delivery. The Specialist identifies business opportunities in the assigned district through existing partnerships, lead-generation tools, market research, and outreach, while collaborating with internal and external partners to develop processes and capabilities that meet customer expectations. The position is responsible for achieving assigned sales and revenue goals, maintaining customer loyalty, and supporting strong customer relationships and financial outcomes. It conducts local market research, performs cold outreach, closes sales, manages sales metrics and reporting, and keeps up with competitive and industry developments. The role works in hybrid/flexible conditions and requires 50%–75% travel to customer sites, districts, Tractor Supply Company stores, and distribution centers.

Requirements

At least one year of experience in an outside sales role.
High school diploma or equivalent; suitable combinations of education and experience will be considered.
Advanced computer skills, including advanced ability with Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Knowledge and understanding of B2B sales tools and processes.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to achieve sales and profitability goals.
Strong negotiation skills.
Ability to work varied hours, days, nights, and weekends as business dictates.
Valid driver's license.

Nice To Haves

Outside sales experience in B2B and bulk sales or sales to large event centers or venues.
Experience partnering with retail operations to support B2B and bulk sales customers.
Bachelor's degree in business, operations, logistics, supply chain, or a related field.
Knowledge of farming, ranching, pets or equine, or welding.

Responsibilities

Identify, develop, and grow B2B and bulk sales relationships with Life Out Here event centers, venues, and businesses in the assigned area or district.
Create relationships and processes that connect sales with merchant inventory and delivery capabilities to meet B2B and bulk customer needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy capabilities required by B2B and bulk customers.
Manage and maintain KPIs, metrics, and financial reporting to support successful B2B and bulk sales relationships and growth.
Serve as the subject matter expert and primary point of contact for B2B and bulk customers, communicating enhancements and new inventory or delivery capabilities.
Conduct local market research, identify sales leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Establish and maintain relationships with internal partners locally and at the Store Support Center to support customer relationships, Legendary Service, and financial outcomes.
Stay informed about competitive and industry insights related to current and developing B2B models, event centers, businesses, and venues.
Maintain customer loyalty in the assigned area or district, resolve customer issues, and analyze reporting to identify and address customer satisfaction opportunities.
Support selling initiatives by greeting customers, uncovering their needs, recommending products, and asking for the sale.
Promote a safe and productive work environment for team members and customers and follow company safety training and guidelines.