Direct Sales Specialist

Tractor Supply Company•Trinity, TX

8h•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures Business to Business (B2B) and Bulk Sales relationships, from lead generation through conversion. The role collaborates with internal and external partners to create processes and capabilities that meet customer expectations, and serves as the primary field contact for B2B and Bulk customers. It connects Sales with Merchant inventory and Operations delivery capabilities to support customer needs. The Specialist identifies business opportunities within an assigned district using existing partnership insights, lead-generation tools, market research, and outreach to establish new partnerships. The position is responsible for meeting assigned sales and revenue goals, maintaining customer loyalty, monitoring performance and financial metrics, and coordinating with local and Store Support Center partners. It also provides customers with information about inventory and delivery enhancements and capabilities. The work is hybrid/flexible and involves 50%–75% travel to customer sites, districts, Tractor Supply Company stores, and distribution centers.

Requirements

At least one year of experience in an Outside Sales role.
High school diploma or equivalent.
Valid driver's license.
Ability to work varied hours, days, nights, and weekends as business dictates.

Nice To Haves

Outside Sales experience in B2B and Bulk Sales or selling to large event centers or venues.
Experience partnering with retail operations to support B2B and Bulk Sales customers.
Bachelor's degree in business, operations, logistics, supply chain, or a related field.
Advanced computer skills, including Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Knowledge of B2B Sales tools and processes.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to achieve sales and profitability goals.
Strong negotiation skills.
Farming, ranching, pet/equine, or welding knowledge.

Responsibilities

Identify, develop, and grow B2B and Bulk Sales relationships with Life Out Here event centers, venues, and businesses within the assigned area or district.
Create relationships and processes that connect Sales with Merchant inventory and delivery capabilities to meet B2B and Bulk customer needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy capabilities required by B2B and Bulk customers.
Manage and maintain KPIs, metrics, and financial reporting to sustain successful B2B and Bulk Sales relationships and growth.
Serve as the subject matter expert and primary point of contact for B2B and Bulk customers, providing information about inventory and delivery enhancements or new capabilities.
Conduct local market research, identify sales leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Establish and maintain relationships with local and Store Support Center internal partners to support customer relationships, Legendary Service, and financial outcomes.
Stay informed about competitive and industry developments related to B2B models and Life Out Here event centers, businesses, and venues.
Maintain customer loyalty in the assigned area or district, including resolving customer issues and analyzing reports to identify and address customer satisfaction opportunities.
Support selling initiatives by greeting customers, uncovering their needs, recommending products, and asking for the sale.