Direct Sales Specialist

Tractor Supply Company•Tyler, TX

4d•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures business-to-business (B2B) and bulk sales relationships, from lead generation through conversion. The role is the primary field contact for B2B and bulk customers and connects Sales with Merchant inventory and Operations delivery capabilities. It identifies business opportunities in an assigned district using existing partnerships, lead-generation tools, market research, and outreach, while collaborating with internal and external partners to develop processes and capabilities that meet customer expectations. The specialist builds relationships with event centers, venues, and businesses; meets assigned sales and revenue goals; manages performance metrics and financial reporting; and serves as a subject matter expert for customers regarding inventory and delivery capabilities. The role also supports customer loyalty and issue resolution, maintains awareness of competitive and industry developments, and partners with local teams and the Store Support Center to sustain customer relationships and achieve service and financial outcomes. The position has hybrid/flexible working conditions and requires 50%–75% travel to customer sites, districts, Tractor Supply Company stores, and distribution centers. Work hours and days may vary, including nights and weekends, as business dictates.

Requirements

At least one year of experience in an outside sales role.
High school diploma or equivalent required; a suitable combination of education and experience may be considered.
Advanced computer skills, including advanced ability with Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Knowledge and understanding of B2B sales tools and processes.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to achieve sales and profitability goals.
Strong negotiation skills.
Valid driver's license.
Ability to work varied hours and days, including nights and weekends, as business dictates.

Nice To Haves

Outside sales experience in B2B and bulk sales or sales to large event centers or venues.
Experience partnering with retail operations to support B2B and bulk sales customers.
Bachelor's degree in business, operations, logistics, supply chain, or a related field.
Knowledge of farming, ranching, pets or equine, or welding.

Responsibilities

Identify, develop, and grow B2B and bulk sales relationships with Life Out Here event centers, venues, and businesses within the assigned area or district.
Create relationships and processes that connect Sales with Merchant inventory and delivery capabilities to meet B2B and bulk customer needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy new capabilities required by B2B and bulk customers.
Manage and maintain KPIs, metrics, and financial reporting needed to sustain and grow successful B2B and bulk sales relationships.
Serve as the subject matter expert and primary point of contact for B2B and bulk customers regarding inventory and delivery enhancements or capabilities.
Conduct local market research, identify sales leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Build and maintain relationships with internal partners locally and at the Store Support Center to support customer relationships, Legendary Service, and financial outcomes.
Stay informed about competitive and industry insights related to current and developing B2B models and Life Out Here event centers, businesses, and venues.
Maintain customer loyalty in the assigned area or district, including resolving customer issues and analyzing reports to identify and address customer satisfaction opportunities.
Support selling initiatives by greeting customers, uncovering their needs, recommending products, and asking for the sale.