Direct Sales Specialist

Tractor Supply Company•Longview, TX

4d•Hybrid

About The Position

The Direct Sales Specialist develops and nurtures business-to-business (B2B) and bulk sales relationships, from lead generation through conversion. The role is the primary field contact for B2B and bulk customers and bridges sales with merchant inventory and operations capabilities needed to support customer needs, including inventory and delivery. The Specialist identifies business opportunities within an assigned district using existing partnerships, lead-generation tools, market research, and outreach, and collaborates with internal and external partners to develop processes and capabilities that meet customer expectations. The position is accountable for achieving assigned sales and revenue goals, maintaining customer loyalty, tracking performance metrics and financial reporting, resolving customer issues, and keeping informed about competitive and industry developments. It also supports selling initiatives and works with local and Store Support Center partners to deliver service and financial outcomes. The working environment is hybrid and flexible, with 50%–75% travel to customer sites, districts, TSC stores, and distribution centers. Work hours may vary, including days, nights, and weekends, as business dictates. Physical demands include sitting, standing, walking, kneeling/stooping/bending, driving, reaching overhead, and lifting up to 50 pounds.

Requirements

At least one year of experience in an outside sales role.
High school diploma or equivalent; a suitable combination of education and experience may be considered.
Valid driver’s license.
Ability to work varied hours, days, nights, and weekends as business dictates.
Ability to travel 50%–75% to customer sites, districts, TSC stores, and distribution centers.
Physical ability to sit, stand, walk, kneel/stoop/bend, drive, reach overhead, and lift up to 50 pounds.

Nice To Haves

Outside sales experience in B2B and bulk sales or sales to large event centers or venues.
Experience partnering with retail operations to support B2B and bulk sales customers.
Bachelor’s degree in business, operations, logistics, supply chain, or a related field.
Advanced computer skills, including Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
Knowledge and understanding of B2B sales tools and processes.
Strong verbal, listening, and written communication, leadership, and interpersonal skills.
Analysis and problem-solving skills.
Ability to leverage relationships to accomplish sales and profitability goals.
Strong negotiation skills.
Farming, ranching, pet/equine, or welding knowledge.

Responsibilities

Identify, develop, and grow B2B and bulk sales relationships with Life Out Here event centers, venues, and businesses in the assigned area or district.
Create relationships and processes that connect sales with merchant inventory and delivery capabilities to meet B2B and bulk customer needs.
Achieve assigned monthly, quarterly, and annual sales and revenue goals.
Identify and deploy capabilities needed by B2B and bulk customers.
Manage and maintain KPIs, metrics, and financial reporting to sustain customer relationships and sales growth.
Serve as the subject matter expert and primary point of contact for B2B and bulk customers regarding inventory and delivery enhancements or capabilities.
Conduct local market research, identify sales leads, plan and execute cold outreach, and close sales to achieve revenue goals.
Build and maintain relationships with local and Store Support Center partners to support customer relationships, Legendary Service, and financial outcomes.
Monitor competitive and industry insights related to B2B models and Life Out Here event centers, businesses, and venues.
Maintain customer loyalty in the assigned area or district, resolve customer issues, and analyze reporting to identify and address customer satisfaction opportunities.
Support selling initiatives by greeting customers, uncovering needs, recommending products, and asking for the sale.
Promote a safe and productive work environment and follow company safety training and guidelines.