Direct Sales Specialist

Tractor Supply Company • Lufkin, TX

8h • Hybrid

About The Position

The Direct Sales Specialist develops and nurtures Business to Business (B2B) and Bulk Sales relationships, from lead generation through conversion. The role serves as the primary field contact for B2B and Bulk customers and acts as a bridge between Sales, Merchant, and Operations capabilities to support inventory and delivery needs. The specialist identifies business opportunities within an assigned district using existing partnership insights, lead-generation tools, market research, and outreach, while collaborating with internal and external partners to develop processes and capabilities that meet customer expectations.

The position is responsible for achieving assigned sales and revenue goals, maintaining customer loyalty, and supporting successful customer relationships and financial outcomes. It operates under hybrid/flexible working conditions and requires 50%–75% travel to customer sites and districts, TSC Stores, and distribution centers. The role also promotes a safe and productive work environment and follows company safety training and guidelines.

Requirements

• At least one year of experience in an Outside Sales role.
• High school diploma or equivalent required; suitable combinations of education and experience will be considered.
• Advanced computer skills, including Microsoft PowerPoint, Word, Excel, Outlook, and OneNote.
• Knowledge and understanding of B2B Sales tools and processes.
• Strong verbal, listening, and written communication, leadership, and interpersonal skills.
• Analysis and problem-solving skills.
• Ability to leverage relationships to accomplish sales and profitability goals.
• Strong negotiation skills.
• Ability to work varied hours, days, nights, and weekends as business dictates.
• Valid driver's license.

Nice To Haves

• Outside Sales experience in B2B and Bulk sales or sales to large event centers or venues.
• Experience partnering with retail operations to support B2B and Bulk sales customers.
• Bachelor's degree in business, operations, logistics, supply chain, or a related field.
• Farming, ranching, pet/equine, or welding knowledge.

Responsibilities

• Identify, develop, and grow B2B and Bulk Sales relationships with Life Out Here event centers, venues, and businesses in the assigned area or district.
• Create relationships and processes that connect Sales with Merchant inventory and delivery capabilities to meet B2B and Bulk customer needs.
• Achieve assigned monthly, quarterly, and annual sales and revenue goals.
• Identify and deploy new capabilities required by B2B and Bulk customers.
• Manage and maintain KPIs, metrics, and financial reporting that support successful B2B and Bulk Sales relationships and growth.
• Serve as the subject matter expert and primary point of contact for B2B and Bulk customers, communicating enhancements or new capabilities for inventory and delivery needs.
• Conduct local market research, identify leads, plan and execute cold outreach, and close sales to achieve revenue goals.
• Build and maintain relationships with local and Store Support Center internal partners to support customer relationships, Legendary Service, and financial outcomes.
• Stay informed about competitive and industry developments related to B2B models and Life Out Here event centers, businesses, and venues.
• Maintain customer loyalty in the assigned area or district, resolve customer issues, and analyze reporting to identify and address customer satisfaction opportunities.
• Support selling initiatives by greeting customers, uncovering their needs, recommending products, and asking for the sale.
• Promote a safe and productive work environment for Team Members and customers and adhere to company safety training and guidelines.

Benefits

• Medical, dental, and vision coverage.
• Company-paid life and disability insurance.
• Paid parental leave.
• Tuition reimbursement.
• Family planning resources, including adoption and surrogacy assistance.
• A comprehensive total reward package; eligibility details vary by employment status and hours worked.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: High school or GED