Direct Response Copywriter - Facebook & Instagram Ads

AI Acquisition

17h•$120,000 - $180,000•Remote

About The Position

AI Acquisition helps entrepreneurs build AI-powered businesses, with over $50M in ARR and high-volume Meta campaigns. They are scaling fast and focus on ads that convert rather than just aesthetically pleasing content. This role is for a direct-response copywriter within a performance-marketing environment where ads go live quickly and results are measured in days. The copywriter will not be writing clever or award-winning copy, but rather ads that stop the scroll, build desire, handle objections, and drive clicks. This position works alongside the Head of Media / Creative Director and the creative strategy team, who supply angles, hooks, and strategic direction, while the copywriter is responsible for turning these into finished ad copy that is shipped.

Requirements

5+ years writing performance ads for Facebook and Instagram specifically
Personal experience on accounts with $500K+ in tracked Meta ad spend
A portfolio of real ads you personally wrote, verifiable in the Meta Ads Library, with performance data (CTR, CPA, ROAS, or revenue attributed)
Deep fluency in hooks, mechanisms, objections, proof, and buyer psychology
Experience in info-product, coaching, online education, agency-services, or ecommerce
You write fast — multiple complete ad scripts in a single working session
Highly fluent in English — native or near-native level
You can take an angle brief and execute it without needing the concept explained three times

Nice To Haves

Portfolio shows hooks that would actually stop a scroll — not headlines that open a brochure
You have written UGC-style scripts, talking-head scripts, B-roll voiceover scripts, and static ad copy
You have worked on high-ticket offers ($1K+) where the ad has to do serious persuasion work
You use AI to produce faster, but your final copy has your commercial instinct on it, not GPT's
You have swipe files, inspiration sources, and a real research process

Responsibilities

Write Facebook and Instagram video ad scripts (hooks, body, CTA)
Write static ad copy (headline, body, CTA)
Write UGC-style scripts for on-camera talent
Create short-form ad variants and angle iterations
Provide landing page and funnel copy support as needed
Write complete Facebook and Instagram ad scripts from creative briefs — hook, body, CTA
Produce multiple angle variations per brief for testing
Write UGC scripts for on-camera talent, formatted for easy delivery
Write static ad copy (headlines, primary text, CTAs) across formats
Iterate quickly on underperforming copy based on performance data
Collaborate with the creative strategy team so your copy executes the intended angle cleanly
Review your own output against the funnel it feeds so the copy is consistent