Art Direct + Copywriter (Team)

co:collective•New York, NY
•$120,000 - $140,000•Onsite

About The Position

co:collective is hiring an art director + copywriter team in NYC who believe brands should be less advertising-y and more action-y. This is not a content role focused on filling a feed. Instead, the team will be responsible for delivering platform-defining, culture-moving concepts that generate numerous pieces of content. The ideal candidates will understand "the idea" as bold business decisions turned into actions that capture public attention, referred to as STORYDOING rather than storytelling, exemplified by campaigns like REI's #OptOutside, CVS's move away from tobacco sales, and Patagonia's ownership transfer.

Requirements

  • Built brand campaigns and platforms from strategic insight to launch
  • Turned brand purpose into actions people can see, join and discuss (not just new logos or manifesto videos)
  • Made work that earns media and attention, not just impressions
  • 5+ years in a creative agency, focused on strategic concepting
  • A home base in NYC, or a willingness to relocate

Responsibilities

  • Translate strategic insights into memorable experiences that don't fit in a traditional media box
  • Build ideas big enough to span brand, culture, experiences and partnerships
  • Push every brief past "fine" to "wild"
  • Make one truly memorable campaign instead of dozens of forgettable assets
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