Art Direct + Copywriter (Team)
About The Position
co:collective is seeking an art director and copywriter team in NYC who believe brands should be less advertising-focused and more action-oriented. This is not a content creation role; the focus is on developing platform-defining, culture-moving concepts that inspire numerous actions and content pieces. The ideal candidates will have experience in 'STORYDOING' – turning bold business decisions into actions that capture public attention, similar to examples like REI's #OptOutside, CVS's departure from tobacco sales, or Patagonia's ownership transfer. The team will translate strategic insights into memorable, non-traditional brand experiences, build ideas that span brand, culture, experiences, and partnerships, and push creative boundaries to produce impactful campaigns rather than numerous forgettable assets.
Requirements
- Experience as an art director + copywriter team
- Belief that brands should be less advertising-y and more action-y
- Ability to deliver platform-defining, culture-moving concepts
- Experience turning brand purpose into actions people can see, join and discuss
- Experience making work that earns media and attention, not just impressions
- 5+ years in a creative agency, focused on strategic concepting
- Home base in NYC, or a willingness to relocate
Nice To Haves
- Not website writers
- Not brochure art directors
Responsibilities
- Translate strategic insights into memorable experiences that don't fit in a traditional media box
- Build ideas big enough to span brand, culture, experiences and partnerships
- Push every brief past "fine" to "wild"
- Make one truly memorable campaign instead of dozens of forgettable assets
Benefits
- Salary: $120,000 - $140,000 a year
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
