Direct Brand Manager

CosmoProf•Baltimore, MD

1d•Hybrid

About The Position

The Direct Brand Manager (DBM) role is to increase and develop the presence of the Wella brand in the professional market within their respective territory. The DBM is responsible for opening new doors and driving growth with existing customers by focusing on developing Wella’s professional hair color line and the full retail collections.

Requirements

Previous experience working in the professional haircare industry.
2+ years of experience in sales or retail.
Strong organizational and time management skills.
Strategic and creative thinker, comfortable working with numbers.
Excellent communicator, collaborator, and presenter (verbal and written).
Autonomous and proactive problem solver.
Ability to build strong working relationships across all functional areas.
Ability to travel 80% of the time with overnight travel depending on the territory.
Proficient in MS Office Suite (Word, Excel, PowerPoint).
Salesforce experience a plus.

Nice To Haves

Flexible and Agile Adapter – works effectively in ambiguous situations.
Talent Builder – Looks for opportunities to encourage diverse teams to come together to problem solve and create a culture of involvement.
Effective Communicator – Demonstrates a high level of active listening and use of probing questions.
Team Builder – Always humble when operating within a team and understands the importance of inclusion.
Customer Focused Partner – Contribute to improve the associate and customer journey.
Strategic Thinker – Bring strategic thinking and ideas to the team and peers.
Big Picture Thinker – Understanding of interdependencies with other departments and how decisions can impact the organization.
Results Driver – Focuses on the right priorities and uses resources wisely to drive results.
Problem Solving and Decision Making – Considers the impact of decisions against relevant factors.
Passionate Learner – Shares their learnings proactively with others.

Responsibilities

Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
Grow the professional hair color line based upon regional KPI’s.
Build loyalty program participation with existing and new customers.
Educate Distributor Sales Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
Drive “sell-through” of all monthly promotions and programs with Distributor Sales Consultants, stores, and salons.
Ensure marketing material is current, available, and utilized appropriately.
Ensure merchandising standards are enforced in salons and professional stores.
Analyze data to determine strategic opportunities within geographic regions and salons.
Collect and share competitive market data.
Facilitate quarterly meetings with loyalty and top accounts.
Document all notes, account updates, and events in Salesforce.
Prepare a bi-monthly recap/report of your territory.
Open and establish strong professional relationships with trendsetting and prestige salons.
Deliver Wella key messages, philosophies, and product knowledge classes at sales meetings and communicate regularly through conference calls and email.
Responsible for partnering with Market Leadership to identify event opportunities, plan, and facilitate education events and tradeshows, ensuring successful execution, and measurement/ROI post-event.
Adjusts to multiple demands and effectively responds to new circumstances.
Works independently and prioritizes effectively.
Considers learning an important part of the business, allocates time to develop oneself, and seeks others out that will enhance strengths and improve upon opportunities.
Stays current and timely on all required corporate training.