About the position
The Digital Strategist is responsible for driving brand strategy and ensuring that creative outputs are informed by insights and best practices. They collaborate with the client team on a daily basis and work closely with the Content Team Lead and other key stakeholders. The role involves conducting audience and market analysis, developing creative briefs, and delivering excellence in content strategy and implementation. The successful candidate will have the ability to translate data into actionable insights, write excellent creative briefs, and build strong relationships with clients. Experience in digital, motion graphics, artwork production, and the FMCG sector is preferred.
Responsibilities
- Conduct in-depth audience, market, and brand insight analysis and present findings
- Build, maintain, and strengthen excellent working relationships with clients, in-house teams, and colleagues
- Conduct digital/mobile/social best practice research and quality control
- Develop and deliver creative briefs and team briefings
- Deliver creative excellence for content strategy, planning, and implementation
- Translate data into actionable insights for creative execution
- Write excellent creative briefs
- Justify opinions and clearly communicate them to client brand teams
- Engage clients proactively, organize and influence them, and build strong and effective working relationships
- Understand the role of media, digital, mobile, social, content, and data in marketing and the consumer journey
- Have experience in FMCG sectors
- Have 4 years of relevant experience in digital, motion graphics, artwork, and production.
Requirements
- Conduct in-depth audience, market and brand insight analysis and present findings
- The ability to extract deeper meaningful insights from data
- The ability to build, maintain and strengthen excellent working relationships with the client, in-house teams and colleagues to develop a cohesive, trusted partnership
- Conduct digital/mobile/social best practice research and quality control
- Develop and deliver creative briefs and team briefings
- Deliver creative excellence for content strategy, planning & implementation
- The ability to translate data into actionable insights for creative execution
- The ability to write excellent creative briefs
- Ability to justify opinions and clearly communicate them to client brand teams
- Excellent client engagement skills with the ability to proactively organise and influence clients and build strong and effective working relationships
- Understanding of the role of media, digital, mobile, social, content and data in marketing and the consumer journey
- Experience in FMCG sectors
- 4 years of relevant experience in:
- Digital
- Motion Graphics
- Artwork Production
Benefits
- Competitive salary and benefits package
- Opportunity to work with a diverse and talented team
- Collaborative and trusted partnership with clients and colleagues
- Ability to translate data into actionable insights for creative execution
- Excellent client engagement skills and ability to build strong relationships
- Understanding of the role of media, digital, mobile, social, content, and data in marketing
- Experience in FMCG sectors
- Opportunity for growth and development within the company
- Inclusive and diverse working environment
- Commitment to sustainability and social goals