Digital Strategic Account Manager

Nexstar Media Group, Inc.•Kansas City, MO

About The Position

WDAF-TV FOX4, a Nexstar Media Group station serving the Kansas City market, is hiring a Digital Strategic Account Manager for its sales team. The role partners with Account Executives, Sales Managers, and clients to develop customized digital marketing strategies and serves as a marketing consultant to help businesses use FOX4’s digital advertising solutions. The position develops and oversees multi-platform campaigns, evaluates their performance, and recommends ways to improve results. The ideal candidate is a motivated, client-focused self-starter with digital marketing knowledge, strong communication skills, and an interest in helping clients grow.

Requirements

At least 2 years of experience in digital marketing, media sales, or digital advertising solutions is preferred.
Understanding of digital advertising products, including SEO, SEM, social media, programmatic, OTT/CTV, display, video, and analytics.
Strong presentation, negotiation, communication, and problem-solving skills.
Ability to manage multiple priorities in a deadline-driven environment.
Proven ability to develop new business and grow client relationships.
Comfortable making in-person sales calls and engaging with business decision-makers.
Highly organized, with exceptional attention to detail and follow-through.
Team-oriented mindset and ability to collaborate across departments.
Passion for innovation, creativity, and delivering results.

Nice To Haves

Bachelor’s degree in Marketing, Advertising, Business, or a related field preferred.
Experience with Google Analytics and Google Tag Manager preferred.

Responsibilities

Develop and present strategic digital marketing recommendations tailored to client objectives and KPIs.
Build new business opportunities through prospecting, networking, relationship-building, and cold calling.
Collaborate with Account Executives and leadership to create integrated advertising campaigns across digital platforms.
Use Nexstar’s proprietary tools and resources to build proposals and presentations.
Execute and oversee campaigns from launch through optimization and reporting.
Analyze campaign performance metrics and provide actionable insights and recommendations.
Stay informed about industry trends, emerging technologies, and digital best practices.
Maintain proactive communication with clients and internal teams to support campaign success and client satisfaction.
Deliver creative, data-driven marketing solutions to help clients grow their businesses and exceed expectations.
Contribute to a positive, collaborative, and solutions-oriented team culture.
Perform other duties as assigned by management or leadership.