Digital Sales Manager

Townsquare Media•Tuscaloosa, AL

12d•Onsite

About The Position

The Digital Sales Manager is the senior revenue leader for a local market, responsible for driving total market performance with a digital-first mindset while overseeing broadcast sales activity. The role leads digital revenue growth across Townsquare Ignite and Amped, develops integrated broadcast and digital sales strategies, and serves as the market’s digital authority. The manager also leads, coaches, and supports sales staff, participates in client-facing sales execution, and represents Townsquare as a trusted marketing partner to clients, agencies, and community stakeholders.

Requirements

At least 3 years of sales management experience in digital and/or broadcast media.
Extensive experience selling digital marketing solutions, including Programmatic, Search, Social, Video, and OTT/CTV.
Proven track record of driving digital revenue growth and exceeding sales targets.
Strong understanding of full-funnel digital marketing strategies and performance metrics.
Experience setting, tracking, and enforcing sales KPIs and revenue goals.
Demonstrated success in consultative selling and complex deal execution.
Excellent communication, presentation, and proposal development skills.
Valid driver’s license and insurance.

Nice To Haves

Radio or broadcast experience.
Website and owned-and-operated digital sales experience.

Responsibilities

Own and drive digital revenue growth for the market, emphasizing Townsquare Ignite and Amped solutions.
Develop and execute a digital-forward sales strategy integrating broadcast and digital into results-based programs.
Set, track, and hold the team accountable for digital and total revenue goals, pipeline activity, and KPIs.
Lead by example in selling complex digital and integrated campaigns and assist Account Executives with high-impact opportunities.
Drive new business development while expanding and retaining key accounts.
Serve as the market’s digital subject matter expert.
Lead adoption and mastery of full-funnel digital solutions, including Programmatic, Search, Social, Video, OTT/CTV, and owned-and-operated digital.
Analyze campaign performance and reporting to guide optimization, renewals, and incremental revenue growth.
Translate performance data into clear, compelling insights for clients and sellers.
Recruit, retain, and develop high-performing sales talent.
Coach and train new and existing Account Executives on consultative selling, digital strategy, and solution-based presentations.
Maintain an in-field presence by participating in client and prospect meetings alongside sellers.
Set and enforce daily, weekly, and monthly activity, pipeline, and performance standards.
Represent Townsquare as a trusted marketing partner to key clients, agencies, and community stakeholders.
Monitor competitive activity and market trends to identify growth opportunities.
Act as a key member of the local leadership team.