Digital Sales Manager

Hearst•Milwaukee, WI

About The Position

WISN-TV, the ABC affiliate in Milwaukee, Wisconsin, is seeking a Digital Media Sales Manager to provide leadership for its digital sales programs. The role is suited to someone experienced with new media who keeps up with its evolution, understands digital marketing strategy, and works effectively in a customer-focused team environment. The manager develops advertiser account strategies and revenue goals, leads and supports the sales team, oversees digital business negotiations and proposals, builds client and vendor relationships, and develops new sales programs. The position also includes managing digital project expenses, supporting sellers, providing training, and maintaining accurate forecasts and sales materials.

Requirements

Complete understanding of current digital marketing strategies, including their synergistic value with other media.
Understanding of pricing and inventory management principles.
Ability to analyze advertising RFPs, identify revenue opportunities, and prepare comprehensive, competitive responses.
Ability to prospect, meet with, and close business with new station clients.
Skills to manage others.
Valid driver's license and reliable automobile.

Nice To Haves

Related military experience will be considered.

Responsibilities

Prepare and implement individual advertiser account strategies, including revenue goals.
Meet with the local sales team in group and individual settings to support professional development and shared goals.
Partner with the Local Sales Manager to lead weekly sales meetings and prepare and lead quarterly and annual sales planning meetings.
Evaluate seller performance and provide feedback.
Serve as a primary station negotiator for digital business and review important sales proposals to ensure they meet client goals and station sales guidelines.
Respond to requests for proposals (RFPs) and meet client deadlines.
Meet with clients to develop and strengthen business relationships and improve client retention.
Develop and strengthen business relationships with important station vendors.
Support local sellers in sales presentations involving multiple client or agency contacts.
Develop and produce non-traditional revenue and new sales programs.
Manage multiple expense budgets related to digital projects.
Partner with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals.
Provide training to Local and National sellers.
Ensure sales presentations are comprehensive and available before the selling window.
Maintain current and accurate revenue forecasts by account.
Review new insertion orders.