Digital Program Manager

Acosta•Bentonville, AR

About The Position

The Digital Program Manager manages and executes digital marketing, social media, influencer, and shopper marketing programs for agency clients. The role develops content strategies, leads influencer and creator initiatives, researches emerging retail marketing trends, and identifies innovative ways to bring content to life. Responsibilities include content development, user-generated content (UGC) programs, campaign measurement, analytics reporting, and client-facing communication and presentations.

Requirements

Three years of relevant work experience.
Ability to adhere to brand-specific voice and transition efficiently between multiple clients.
Technical understanding of popular and emerging social platforms, and online services and tools used to monitor, schedule, and measure social media performance.
Creative and design-minded, with experience creating compelling, on-brand graphics and copy.
Knowledge of platform-specific analytics and reporting to deliver timely analytics to clients and the agency.
Ability to interact with clients and suppliers professionally and in a prepared manner.
Willingness to take ownership of assigned tasks.
Ability to work autonomously and effectively under pressure in a fast-paced environment.
Strong organizational and interpersonal skills, including the ability to handle multiple priorities.
Ability to keep abreast of emerging digital marketing platforms and solutions, including mobile, digital signage, social media, and apps.

Nice To Haves

Bachelor’s degree in Marketing, Media, Communications, PR, or a related field (preferred).

Responsibilities

Develop quality content and graphic campaigns and distribute them through social and in-store channels for client programs.
Act as the client liaison for content approvals, responses, and new initiatives.
Create monthly performance recaps and final program recaps for client programs.
Monitor competitor activity for clients and the agency to stay current on content performance trends.
Manage and own program critical paths, weekly meeting agendas, and contact reports.
Develop and manage influencer marketing programs for retail clients, including influencer identification, recruitment, contract coordination, content approvals, campaign execution, and performance measurement.
Research retail marketing trends, shopper engagement tactics, content innovation, and creator-led experiences to identify opportunities that enhance activations and client programs.
Develop UGC strategies and manage content creation opportunities that deliver authentic brand storytelling across social, digital, and shopper marketing channels.
Develop creative concepts integrating influencers, creators, digital content, and shopper engagement, identifying opportunities to enhance demonstrations, roadshows, product launches, and experiential events through innovative content and creator partnerships.
Perform other duties as assigned.